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Why Isn’t My Event Data Making it Easier to Measure ROI?

By James Huddleston, VP of Marketing, Certain

Over the last decade, new technology has given event marketers deeper access to valuable insights. However, the challenge remains the same – proving ROI. This article looks at how event marketers can champion their data strategy, turning numbers into strategic action, says James Huddleston, VP of marketing at Certain.