Corporate event planning may be challenging, especially when it comes to trade exhibitions, seminars, and conferences. As event organizers, you have a variety of activities to consider like finding locations, managing registrations, promoting, evaluating feedback, and calculating ROI. This could entail putting in long hours, dealing with a lot of manual tasks, and figuring out […] (Read More)

Have you ever struggled to get a clear view of your event programs and their impact on your business? Do you spend hours trying to analyze and prepare reports to prove your events ROI to management? If so, you’re not alone — 69% of marketers say that tracking ROI for events is their primary challenge […] (Read More)

With more advances in event technology and an increase in virtual and hybrid events, marketers capture and store more attendee data than ever before.  However, with all of the advantages that the additional event data offers your organization, it also increases your vulnerability. Integration to other systems can also have implications for data security. Security […] (Read More)