Event Planning and Management Blog

With more advances in event technology and an increase in virtual and hybrid events, marketers capture and store more attendee data than ever before. However, with all of the advantages

With events playing such a crucial role in marketing strategies today, businesses are constantly evaluating new ways to engage attendees and deliver on business outcomes. Event mobile app usage is

As B2B event professionals work to find bold and inspiring new ways to up their attendee experience game in 2019, marketers are fine-tuning their approach to driving these new ideas

We continue the conversation with Part 2 of our series, in which Ann discusses how marketers can utilize data for hyper-personalization and bridge the gap between sales and marketing teams

Technology is often understood as a double-edged sword. While it has introduced once impossible advancements and innovation across industries, smarter technology also means higher expectations than ever before from customers.

Running great events takes up a lot of resources. In fact, our recent survey indicated that most enterprise marketers spend at least a quarter of their budgets on events.

Events play an important role in any marketing effort and a successful event means higher ROI and an increase in attendee engagement. In order for events to be successful, the

69% of B2B marketers consider in-person events effective, making the need to scale events one of the most important strategies for modern marketers. Events present great opportunities

In today’s digital world, leveraging data gathered from event technology (like statistics) is the key to achieving higher ROI. Marketers can utilize new trends in event technology, like event apps