With events playing such a crucial role in marketing strategies today, businesses are constantly evaluating new ways to engage attendees and deliver on business outcomes. Event mobile app usage is
As B2B event professionals work to find bold and inspiring new ways to up their attendee experience game in 2019, marketers are fine-tuning their approach to driving these new ideas
We continue the conversation with Part 2 of our series, in which Ann discusses how marketers can utilize data for hyper-personalization and bridge the gap between sales and marketing teams
Technology is often understood as a double-edged sword. While it has introduced once impossible advancements and innovation across industries, smarter technology also means higher expectations than ever before from customers.
Running great events takes up a lot of resources. In fact, our recent survey indicated that most enterprise marketers spend at least a quarter of their budgets on events.
69% of B2B marketers consider in-person events effective, making the need to scale events one of the most important strategies for modern marketers. Events present great opportunities