Corporate event planning may be challenging, especially when it comes to trade exhibitions, seminars, and conferences. As event organizers, you have a variety of activities to consider like finding locations, managing registrations, promoting, evaluating feedback, and calculating ROI. This could entail putting in long hours, dealing with a lot of manual tasks, and figuring out […] (Read More)

With more advances in event technology and an increase in virtual and hybrid events, marketers capture and store more attendee data than ever before.  However, with all of the advantages that the additional event data offers your organization, it also increases your vulnerability. Integration to other systems can also have implications for data security. Security […] (Read More)

With events playing such a crucial role in marketing strategies today, businesses are constantly evaluating new ways to engage attendees and deliver on business outcomes. Event mobile app usage is one of the major solutions that companies are turning to to help drive these results, with the number of event planners employing an event app […] (Read More)