Events are a powerful channel for driving revenue, but without a clear strategy to qualify, nurture, and engage event leads, most will never progress into real sales opportunities. The real
What’s your Account Based Marketing (ABM) strategy, and how would you describe the relationship between your sales and marketing teams? In survey, 84% of sales and marketing teams are misaligned,
Event marketing and email marketing are two separate entities — they just happen to work incredibly well together. When it comes to marketing your events, email is anything but outdated.
Need to get better results from your enterprise event? Find out how National Instruments reduced event resources by half while increasing demand by 50% after adopting Event Automation at this
Ask a demand generation specialist about marketing tactics that will grow sales pipeline and these days they’ll likely say “events.” While events have always been an integral tool in a
If you’re in Demand Generation these days, chances are you’re struggling to generate leads to meet both lead quotas and revenue goals in your event program. According to HubSpot’s recent
Picture this: you’re exhibiting at one of your largest revenue-generating events of the year and your check-in time exceeds two minutes and the line at your booth is 20 people
I’ll admit it. I’m a marketing technology geek. I’m always on the lookout for the latest cool, innovative technologies that can help my demand generation and marketing team become even
Are you wondering what is killing your marketing conversions at events and preventing you from reaching your targeted amount of event leads? 20-25% of a company’s marketing
Did you know that utilizing event surveys is a successful technique for B2B lead generation? When used correctly, surveys can make sure that your event is a success by enabling
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