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Displaying posts from Demand Generation category

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sales and marketing alignment

Published in Demand Generation category on (05/12/2020)

How ABM Strategy Leads to Sales and Marketing Alignment

What’s your Account Based Marketing (ABM) strategy, and how would you describe the relationship between your sales and marketing teams? In survey, 84% of sales and marketing teams are misaligned, which means that the majority of B2B companies do not have a symbiotic relationship. While sales and marketing teams have the same goals to generate revenue, the two are often misaligned in how they perform analysis, and measure success differently. This misalignment can create a deeper divide between the two teams, and a work environment where both teams blame each other when goals are not met. So how can an effective account based marketing (ABM) strategy help create sales and marketing alignment so that selling can feel like a team sport? (Read More)

email marketing

Published in Demand Generation category on (02/04/2020)

How to Use Email Marketing to Drive Event Attendance in 2020

Event marketing and email marketing are two separate entities — they just happen to work incredibly well together.  When it comes to marketing your events, email is anything but outdated. In fact, it’s extremely effective. This holds even more truth in the world of B2B marketing, where email is almost always the first choice for […] (Read More)