Marketing professionals recognize the vital role that events play within their overarching marketing strategy. If planned and executed right, events have the potential to easily turn into revenue-generating powerhouses. According
Events have evolved to play a pivotal role in enterprise strategies, serving a multitude of purposes, ranging from nurturing stronger connections to enhancing brand identity and generating leads. Organizations achieving
In a world reshaped by digital interactions, the return of in-person events among enterprise companies has taken center stage in the first half of 2023. As large corporations evaluate their
Today’s marketing executives need to be tech-savvy, data-driven, and agile—capable of making real-time decisions to keep up with the ever-changing consumer behavior. The adoption of marketing technology (Martech) tools has
Event Intelligence dashboards can provide valuable insights and data visualization for monitoring and analyzing various aspects of an event. However, not all dashboards are created equal. A competitive event intelligence
Today, too many organizations are hosting marketing events but leaving their event data fragmented and in silos. That prevents them from easily getting a full understanding of what their data
How AI is Revolutionizing Event Management Artificial Intelligence (AI) is revolutionizing the event management industry by automating and optimizing many of the processes involved in planning events. A a recent
Use these ideas, and others sparked by them, to increase your mobile event app usage and engagement while creating a great experience for your attendees.
Simply collecting event data is not enough; you need to know what to do with it to make it work for you. Get tips on what to do with your
Your event strategy is the key to ensuring your event and events program produce successful outcomes. If executed right, strategic events have the potential to bring big results.
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