For most businesses, transitioning back to in-person events after almost two years of virtual events will be a big adjustment. Successful events, in-person, virtual or a mix of both – have one thing in common. They focus is always on the attendees. The key to unlocking your event channel and accelerating revenue is to turn […] (Read More)
As technology continues to change the events industry, organizations can no longer rely on planners to handle everything. They need an event technologist to help find the right technology and simplify their event management process. Virtual and In-person events produce boundless amounts of data that accumulate even before registration. It’s important that your event data […] (Read More)
People have relied on event platforms in recent years as a means of venturing “outside” of their four walls. With the shift to virtual events, event technology became a more important aspect of the event management process. Event management software is a tool to elevate your virtual, in-person, and hybrid events. Organizers should be focusing […] (Read More)
Event budgeting is one of the most important factors in the event planning process. Allocating your event funds successfully can be difficult and time-consuming. However, your event budget can be one of your most helpful documents throughout the event lifecycle and can also serve as a helpful learning tool for future events. So, how can you […] (Read More)
Virtual and hybrid events allow organizers to extend their reach to a maximum number of attendees. The key for boosting event registration starts with early engagement with your target audience. Having a clear understanding of your event objective will help you plan promotional messages that are personalized to your audiences. Create effective strategies for promoting […] (Read More)
Virtual events will continue to remain an option due to a new distributed workforce (remote work), travel restrictions, or budget cuts. However, for many types of corporate events, there’s just no substitute for being in the same room with other people – the energy and creativity that come out of a shared experience are often […] (Read More)
Certain strives to continuously improve and expand its suite of products and solutions to support event professionals from marketing executives to registration managers—and everyone in between. Certain’s latest release (8.0) combines a mix of strategic and tactical features that help empower users to make the most of their events, be they virtual, in-person or a […] (Read More)
Whether you’re hosting virtual events, in-person events, or a mix of both, content plays an important role in audience engagement. By leveraging your content strategy, you can increase your reach, influence and conversion opportunities. There are many variables to keep in mind while creating content to engage with your participants. However, to be effective, it’s […] (Read More)
Event marketers and organizers are working hard to earn the trust, attention, and preference of attendees, sponsors, and vendors. Event brand has come to the forefront as a way to stake claim on the worth of an event and to portray it in its light desired by the brand. Building a brand isn’t easy but […] (Read More)
Corporate event planning may be challenging, especially when it comes to trade exhibitions, seminars, and conferences. As event organizers, you have a variety of activities to consider like finding locations, managing registrations, promoting, evaluating feedback, and calculating ROI. This could entail putting in long hours, dealing with a lot of manual tasks, and figuring out […] (Read More)
Event management technology is not limited to only corporate events and conferences. A trending use case is using the software to provide training and education to global audiences. The event management software offers learners a unique experience through data-driven, self-directed education and curated content that allows them to learn on their own schedule and from […] (Read More)
Attendees are demanding greater value and marketers need to bring events closer into the buying cycle. Here’s how personalized events can meet that demand: (Read More)
The event technology you use to design, organize, and execute events can serve as a powerful tool to collect rich attendee data. Marketing events give you the opportunity to build deep attendee profiles, measure engagement, and gauge interests. According to a study by Live Marketing, 83% of brands say their #1 reason for running events […] (Read More)
Why is it that over 1.35 billion people in the world are drawn to Facebook? How could such a seemingly simple platform be a portal that people spend an average of 21 minutes a day on? One reason: Engagement. (Read More)
Attendee engagement plays a central role in virtual, in-person and hybrid event marketing for multiple reasons. On one level, it transforms a webinar, seminar or conference into an interactive experience – creating an opportunity for attendees, hosts and sponsors to create connections and build relationships. Often, this is what determines the difference between a memorable […] (Read More)
When planning events in a changing world, event organizers have a lot to consider in order for their events to be successfully executed. Planning multi-day, multi-session global event programs with varying formats and sizes add more to the challenge. It is important for event planners to have the flexibility to modify plans if needed. In […] (Read More)
As you explore options for event management that supports your marketing goals, consider these five essential event technology features. (Read More)
Chat with Certain: Get advice from two industry experts on reeling in more event sponsors and keeping them happy along the way. (Read More)
Event data can be a powerful source for marketers to tap into and learn more about their events. Insights about past events can guide to more effective events that are optimized for highest revenue generation. It’s important to highlight that it’s not so much the data itself that offers value but rather the stories we […] (Read More)
With all the different event types available, determining the right event to match your business goals can be challenging. Before you start planning your event, it’s important to connect your event goals to results. A well established strategy can help you choose the right event type. In this blog, we’ll highlight the top ten marketing […] (Read More)
When it comes to hybrid events, one of the earliest aspects of the planning phase is understanding what the attendee experience will look like from start to finish. From the moment they visit your event website, your guests will have unique needs and interests that will differ based on how they are attending, and what […] (Read More)
Event metrics allow marketers to measure their event’s success, effectively communicate the impact with the executives, and optimize events to improve ROI. Without this data, it can be exceedingly tough to analyze the success of your events, or to know how to improve. Today, marketers understand that Event Intelligence plays an important role in their […] (Read More)
To attract the right audiences, you spend numerous hours pre-planning, organizing, and executing your event. Your event ends, but you’re far from finished! There’s still work to be done to ensure you meet your event’s objectives, whether they’re to increase sales, revenue, engagement, or brand awareness. In fact, a study by Event Track found that […] (Read More)
Over the course of the last two years, organizations had to look for new ways to host marketing events. They had to rapidly adapt to remote and virtual events and find creative ways to connect to their audiences. But as the coronavirus restrictions are lifted, we can’t wait to return to hosting in-person events. And […] (Read More)
Have you ever struggled to get a clear view of your event programs and their impact on your business? Do you spend hours trying to analyze and prepare reports to prove your events ROI to management? If so, you’re not alone — 69% of marketers say that tracking ROI for events is their primary challenge […] (Read More)