Introduction In today’s data-driven product landscape, events and conferences have become essential touchpoints for product managers seeking meaningful connections with their target audience. According to a report by EMI &
This article represents an exciting exploration of how modern technology and strategic thinking can transform events from passive experiences into dynamic, intelligent ecosystems. By applying the living organism metaphor, events
Imagine spending months planning an event, only to see attendees disengaged and sponsors underwhelmed. This is where AI-powered event software revolutionize the game. Your attendees expect events to cater to
With the influx of AI-powered event data generated from attendees, the need for clear, strategic event goals has never been greater. Recently, more than half of marketers admitted they fail
According to the Forrester 2024 State of B2B Events Survey, 95% of respondents prioritize better ROI measurement, making data and analytics a top priority for event marketers. Yet extracting maximum
When it comes to event marketing, engaging with prospects and customers hinges on whether or not your event content actually resonates with your attendees. The content you provide plays a
Creating a successful B2B event strategy is no small feat. Event marketers face the challenge of not only creating exceptional events, but also ensuring that each event leaves a lasting
Events play a crucial role in B2B marketing, but despite the unique value that event data provides, they often end up siloed and underutilized. By connecting events to your broader
Harnessing the Power of Event Data: Key Points From Our Webinar Webinars are a rich source of valuable insights, and ours was no different. In our recent session, we explored
As marketers delve into the endless possibilities artificial intelligence (AI) offers to enhance their efforts, new advances in conversational AI are reshaping how extensive amounts of event data are interpreted
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