Our Leadership Team

Certain is led by a dynamic team of visionary executives who are setting new standards in the event technology sector. They combine passion, dedication, and deep industry knowledge to empower global organizations to deliver greater revenue and results from their events, at scale.


Douglas E. Goldman


Doug is the Chairman and founder of Certain Inc. His entrepreneurial drive and spirit can be traced to his Levi Strauss family history and one of the world’s great brands. As a philanthropist, Doug has served on the boards of the Goldman School of Public Policy, Haas School of Business at the University of California at Berkeley, the Goldman Environmental Foundation, and the Goldman Prize Jury. He also serves as President of the Lisa and Douglas Goldman Fund which makes valuable contributions to a variety of fields including youth, civic affairs, civil and human rights, education, environment and social and Jewish affairs and human services. Doug received a Bachelor’s degree in Psychology from the University of California at Berkeley and earned his M.D. from the Sackler School of Medicine at Tel-Aviv University in Israel.

peter micciche

Peter Micciche

Chief Executive Officer

Peter is CEO of Certain and has held senior roles and board positions in public and private software companies. He was president of Cognos Corp. (acquired by IBM), CEO of NativeMinds, Inc. (acquired by Verity/Autonomy, now HP), and CEO of Kinecta Corp. (acquired by Stellent, now Oracle). Peter earned a Bachelor of Science degree in accounting and finance from Boston College and an MBA degree from Suffolk University in Boston, MA.

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Kathy Isola

Chief Customer Officer

Kathy brings a wealth of expertise in customer success, honed over the years at Certain and Bynder. Kathy's leadership in building and fostering C-Level relationships underlines her role as a strategic leader, who has a deep understanding of today's evolving customer needs. She's passionate about helping our customers not only manage their events but make their events a success all around. Kathy's leadership is pivotal in enhancing customer relations and driving business growth, underlining her commitment to delivering exceptional customer experiences and fostering long-term success.

Sunil Machado

Sunil Machado

Chief Software Architect

Sunil is a cornerstone of our innovative technology team, bringing a rich history since 2015. His work in global event data is a driving factor in leading the way for our products and company's growth. With a solid 14-year tenure at Vocera Communications and a rich history in software engineering, Sunil’s contribution to health and safety applications and various web platforms has been substantial. His academic prowess, combined with his professional acumen, renders him an indispensable asset and a visionary in shaping the future of our technology.

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Ruby Kolwyck

Head of People

Ruby brings a dynamic and comprehensive approach to human resources. With her rich experience, Ruby has excelled in shaping HR strategies that nurture talent and foster inclusive workplace cultures. Her journey through various HR roles at Certain, and other leading organizations, including SolFocus and the Federal Reserve Bank, showcases her expertise in talent acquisition, employee development, and organizational leadership. Ruby's impact at Certain extends beyond traditional HR, as she plays a pivotal role in driving employee engagement and aligning HR initiatives with business goals.

Why Choose Certain?

Plan and execute engaging events powered by real-time insights. Get to know your buyers’ intent at every stage of the event. Accurately measure business outcomes and boost revenue.

Leverage Event Intelligence to Increase Revenue

Track and monitor event performance and engagement levels across all your events while taking important actions in real-time.

Foster Engagement & Deliver Stellar Event Experiences

Use our mobile app to empower all stakeholders to engage—before, during, and after events.

Seamlessly Scale At Enterprise Levels

Easily go from 1 to 1,000 events around the world, while preserving your brand identity and consistency.

Integrate Event Data with Your Martech Stack

Connect your event data to know where you can make an impact and to create more personalized attendee journeys.

Gain Confidence In Your Event Data Security & Privacy

Enterprise-grade security, privacy, and compliance are baked into our system to provide you peace of mind.

Enjoy Dedicated Customer Support

Rely on our knowledgeable team, available to onboard you quickly and help you whenever you need us.

Get Started with Certain Now