Events are a large area of spend for most marketing organizations, yet it can be extremely difficult to quantify your return on investment. Certain allows marketing leaders to capture and measure lead flow and revenue directly attributed to their global events.
With Certain, you’re able to capture rich data on your event attendees so you can offer highly targeted, valuable content to increase leads and revenue.
Bring more than just attendee contact data into your marketing automation platform to enrich lead scoring and engagement./p>
Deliver prospects and customers valuable, targeted offers based on how they have engaged with you pre-, during- and post- event.