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Sync Your Event Data Across Your Sales and Marketing Technologies For Greater Impact
Reimagine how teams and tools work together with integrations and workflows that move in one seamless process, while turning your attendee signals into buying decisions at scale. Manage and process your event data to improve data accuracy, consistency and reliability, while ensuring compliance.
Transform your event data into a standard format for faster decision-making. Automate the process by taking siloed data from multiple sources and making it available for analysis. Extend the power of data orchestration to your martech stack, evoking actions across all systems through one seamless process.
Use powerful capabilities like Certain API Fetch to keep your event data always up-to-date, comprehensive, accurate, and actionable. Automatically retrieve the latest event data on a regular basis while centralizing the data from multiple sources and systems in one platform.
By using our native, bi-directional integrations with marketing automation, CRM and collaboration tools like Eloqua, Marketo and Salesforce, you can truly automate the capture and flow of data from your events and accurately measure performance.
Your attendees tell you a lot about themselves by what they do at your event. We’ll help you enhance your lead scoring by sending this valuable info to your MA and CRM systems where you can immediately put it to work.
All marketers know the challenges of arriving at an accurate event ROI number. This is especially true for events. With Certain, you can deliver a credible ROI number to your CMO and CFO.
Incorporate campaign data provided by Certain, and revenue data into attribution and event ROI calculations in Eloqua and Marketo.
Create highly personalized campaigns and follow up with your event attendees in real-time as they engage with you throughout your events.
Ensure the data you capture from your events is integrated with your technology stack so you get a more holistic view of your attendees.
Capture valuable information from all your attendee touch points and automatically sync it with your marketing automation and CRM systems.
Increase the visibility of event status and event ROI with reporting and insight into event data.
Build campaign and revenue data into attribution and ROI calculations in Eloqua and Marketo.
Create and deliver events at scale
Plan, execute, and manage every detail of in-person, virtual, hybrid, and on-demand events of any size, from beginning to end, and beyond
Engage and delight participants
Put participants front and center with a mobile app that encourages and nurtures engagement before, during, and after events
Analyze performance of your global events
We do the heavy lifting to prepare data, giving you actionable insights so you can deliver exceptional experiences and improve future events
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