Event Data Integrations
Sync Certain's Event Management Technology with Other tools you use and love
Why Certain Integrations?
Share data between Certain and your marketing technology stack
By using our native, bi-directional integrations with marketing automation, CRM and collaboration tools like Eloqua, Marketo and Salesforce, you can truly automate the capture and flow of data from your events and accurately measure performance.
Accelerate your sales cycle with timely attendee insights
- Capture activity (sessions attended, demo views, meetings with sales)
- Pre-configure campaigns to encourage action, while actually at your event
- Send personalized post event offers based on attendee engagement
Credible Event ROI
Solve tracking event performance with credible metrics
All marketers know the challenges of arriving at an accurate event ROI number. This is especially true for events. With Certain, you can deliver a credible ROI number to your CMO and CFO.
Incorporate campaign data provided by Certain, and revenue data into attribution and event ROI calculations in Eloqua and Marketo.
Oracle Eloqua Integration
Execute real-time, personalized event campaigns
- Sync data between event & marketing automation platforms
- Develop dynamic event follow up campaigns by attendee engagement
- Ensure team members only access events they are responsible for