Events are often run on a variety of point solutions that aren’t well integrated with the rest of your marketing technology stack. This patchwork approach often creates fragmented data and requires manual effort to consolidate. Certain’s Event Automation platform aggregates all event-related data and seamlessly integrates within your technology stack so you can truly automate the capture and flow of data from your events.
Certain’s end-to-end Event Automation platform and native integrations allow you to automate the capture and flow of data from your events so you can execute real-time marketing actions and campaigns.
Data you capture pre-, during- and post- event will be synced in real-time to your marketing automation system. Trigger personalized offers to your attendees based on how they engage with you during an event.
Leverage Certain to capture more interest-based activity data from your events so you can improve your lead scoring and provide actionable insights to sales and marketing.