Events are often run on a variety of point solutions that aren’t well integrated with the rest of your marketing technology stack. This approach often creates fragmented data and requires manual effort to consolidate. With our true event data orchestration capabilities, we aggregate data across all your events and transform it into actionable insights so you can make informed decisions in real-time.
Certain’s end-to-end Event Automation platform and native integrations allow you to automate the capture and flow of data from your events so you can execute real-time marketing actions and campaigns.
Capture your event data before, during and after your event and sync it to your marketing automation system, in real-time. Trigger personalized offers to your attendees based on how they engage with you during an event.
Capture more interest-based activity data from your events and improve your lead scoring, while providing actionable insights to sales and marketing.