Think of every event you host as a blueprint guiding potential buyers through their journey with your brand. Setting clear, strategic goals for each event transforms it from a one-time
Post-event follow-ups can make or break the success of an event. Studies show that only 2% of sales occur after the first interaction, meaning businesses that fail to nurture leads
As in-person experiences continue to prove their impact, events have evolved beyond simple networking opportunities – they’re now one of the most powerful revenue drivers in B2B marketing. Yet, many
When it comes to event marketing, engaging with prospects and customers hinges on whether or not your event content actually resonates with your attendees. The content you provide plays a
According to the Forrester 2024 State of B2B Events Survey, 95% of respondents prioritize better ROI measurement, making data and analytics a top priority for event marketers. Yet extracting maximum
Events play a crucial role in B2B marketing, but despite the unique value that event data provides, they often end up siloed and underutilized. By connecting events to your broader
There’s a reason why 80% of marketers report that live events play a major role in their overall business success: events are an exceptional way to get to know your
Recent studies by Forrester reveal that 55% of marketers admit to falling short in fully leveraging zero and first-party data gleaned from their events. This underscores an ongoing challenge –
The event management industry is poised to transform into a world where every decision is informed, every interaction is personalized, and every event becomes an opportunity to inspire. The heartbeat
Marketing professionals recognize the vital role that events play within their overarching marketing strategy. If planned and executed right, events have the potential to easily turn into revenue-generating powerhouses. According
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