When it comes to B2B events, successful marketers recognize the power of personalization in fostering customer loyalty. To take that personalization to the next level and transform attendees into customers,
Introduction In today’s data-driven product landscape, events and conferences have become essential touchpoints for product managers seeking meaningful connections with their target audience. According to a report by EMI &
As marketers delve into the endless possibilities artificial intelligence (AI) offers to enhance their efforts, new advances in conversational AI are reshaping how extensive amounts of event data are interpreted
There’s a reason why 80% of marketers report that live events play a major role in their overall business success: events are an exceptional way to get to know your
Research indicates that roughly 20% of revenue from US trade shows comes from sponsorships, making it crucial to build a community of loyal sponsors to maximize event ROI. Here are
Use these ideas, and others sparked by them, to increase your mobile event app usage and engagement while creating a great experience for your attendees.
It is important to know how to connect with your event audiences (in-person and virtual), to make the best use of their time. There are many ways for you to
Whether you’re hosting virtual events, in-person events, or a mix of both, content plays an important role in audience engagement. By leveraging your content strategy, you can increase your reach,
Event management technology is not limited to only corporate events and conferences. A trending use case is using the software to provide training and education to global audiences. The event
Attendees are demanding greater value and marketers need to bring events closer into the buying cycle. Here’s how personalized events can meet that demand:
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