Skip to main content icon-grid-exampleicon-social-gpluslogologo-symbolui-arrow-dropdownui-arrow-leftui-arrow-rightui-nav-closeui-icon-menu

Certain Blog

Displaying posts from Audience Engagement category

Filter Categories


Published in Audience Engagement category on (10/12/2021)

Connecting Virtual and In-Person Attendees at Hybrid Events

We find that more and more event organizers want to return to in-person events while simultaneously extending their reach to the new and ever-growing virtual audience. Recent polling shows that 60% of marketers plan to increase spending on a hybrid event model that includes both face-to-face and virtual audiences. Although hybrid corporate events offer unique marketing opportunities, they also present unique challenges.   In a […] (Read More)

Blog Personalization is a Must (1)

Published in Audience Engagement category on (04/02/2018)

Why Personalization is a Must for Event Experiences

Personalization is infiltrating every aspect of day-to-day life through the form of automated customization. From smart speakers elevating morning routines to connected cars equipped with virtual assistants, it’s clear that consumers expect technology to easily automate tasks and adapt to their individual preferences in order to fit their daily needs. At events, the expectation of […] (Read More)