How to Increase Attendee Engagement for Your Digital Events
As we make our way through what can best be described as a truly uncertain spring events season, one thing is becoming clear to many of us: we miss getting
Event Planning and Management Blog
Leveraging an Event Mobile App for Digital Events
To say that a lot has happened in the course of the past few months that has changed the global landscape is a bit of an understatement. For most of
3 Stellar Ways Marketers Are Using Mobile to Achieve Event Success
Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of
Networking in 2019: What’s Next?
In 1994, Dr. Ivan Misner, founder of Business Network International (BNI) and “Father of Modern Networking”, defined networking as “The process of developing and using your contacts to increase your
Mastering the Art of Meaningful Engagement in 2019
Marketers today have the ability to communicate quick and often, with any and all customers and targets. Whether that communication happens via email, mobile, the web, ads, social media… marketers
Event Expert Series: Personalization
In this installment of our Event Expert Series, Becky Fittro, Manager of the Certain Touchpoint Account Management team, is going to get personal: She’s talking personalization.
How Event App Gamification Can Help Drive Event Goals
A little friendly competition goes a long way to encourage participation at events. Gamification in your mobile event app is fun for meeting-goers, but at its core is a great
Oracle Survey Points to Personalization
Since the start of 2018, Certain has kept a close eye on the role that personalization is playing in marketing strategies, particularly in the case of events. As the year
Why Personalization is a Must for Event Experiences
Personalization is infiltrating every aspect of day-to-day life through the form of automated customization. From smart speakers elevating morning routines to connected cars equipped with virtual assistants, it’s clear that
2018 Event Predictions: Marketers Double Down on Personalization
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With 2018 now in full swing, event marketers are gearing up for a new year of events with one major question in mind: How do we stand out? In a