One of the main priorities of event planners is the attendee experience. Audience engagement is key to your virtual event success and improving the attendee experience. In fact, engagement can
Technology has made personalization easier than ever. Starbucks, for example, can send you individualized offers based on the drinks you ordered in the past. Amazon knows exactly what products to
Increasing audience engagement is crucial for continuously hosting successful events. According to David Saef, EVP of Marketworks, “Events are a critical component of any brand’s marketing strategy because face-to-face is
Welcome back to “11 Practical Ideas for Your Mobile Strategy.” In our first two installments, we discussed how a mobile event app can enhance the event experience for all involved,
In the first installment of “11 Practical Ideas for Your Mobile Strategy,” we asserted that your investment in a mobile event app would help fulfill two overriding objectives: an enhanced
Why invest in a mobile event app? Well, that’s what we’re here to discuss. There are a number of compelling reasons, all of which fall into one (or both) of
We find that more and more event organizers want to return to in-person events while simultaneously extending their reach to the new and ever-growing virtual audience. Recent polling shows that
Historically, event sponsors and exhibitors have suffered somewhat in the virtual event space – particularly when it comes to engaging with attendees. With the increased focus on virtual and hybrid
One of the main reasons why live events have been so successful over the years is because they give people a unique opportunity to meet and network face-to-face with their
This new decade of events may not be what we had in mind, but with our world being more virtual than ever, social media can make a huge difference in
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