Why ABM Should be at the Center of Your Digital Events Strategy
With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year
Event Planning and Management Blog
How ABM Strategy Leads to Sales and Marketing Alignment
What’s your Account Based Marketing (ABM) strategy, and how would you describe the relationship between your sales and marketing teams? In survey, 84% of sales and marketing teams are misaligned,
Using Social Media to Increase Engagement at Digital Events
This new decade of events may not be what we had in mind, but with our world being more virtual than ever, social media can make a huge difference in
Driving Results from Digital Events at Scale
Certain, the industry leader in enterprise event automation, today announced the release of Certain Digital, its newest digital events solution. With this new solution, Certain empowers marketers to deliver truly