Event Planning and Management Blog

Simply collecting event data is not enough; you need to know what to do with it to make it work for you. Get tips on what to do with your

Event Intelligence is becoming more important than ever, particularly as the latest event technology providers offer more powerful, flexible tools that are also easily scalable. Event Intelligence offers important actionable

Transforming event data into actionable insights is an important element of your event success metrics. Event organizers are leveraging new data strategies for in-person and hybrid events. Gathering large numbers

Event metrics allow marketers to measure their event’s success, effectively communicate the impact with the executives, and optimize events to improve ROI. Without this data, it can be exceedingly tough

Have you ever struggled to get a clear view of your event programs and their impact on your business? Do you spend hours trying to analyze and prepare reports to

Data is the secret weapon behind some of the most successful B2B marketing campaigns, and it can also be the silent killer of great campaigns otherwise destined for success. Event

Companies often struggle with the reality that gathering the right event data can be challenging. Knowing that data is an organization’s most valuable asset, it is important to treat data

While marketing and sales teams believe events bring them closer to customers, it’s important to be able to deliver clear business impact. Here are three places you can look to