Have you ever struggled to get a clear view of your event programs and their impact on your business? Do you spend hours trying to analyze and prepare reports to prove your events ROI to management? If so, you’re not alone — 69% of marketers say that tracking ROI for events is their primary challenge […] (Read More)

Data is the secret weapon behind some of the most successful B2B marketing campaigns, and it can also be the silent killer of great campaigns otherwise destined for success. Event marketers must prove ROI to secure funds for future marketing endeavors. To ensure that you are tapping into quality event data, it’s important that you […] (Read More)

Companies often struggle with the reality that gathering the right event data can be challenging. Knowing that data is an organization’s most valuable asset, it is important to treat data collection, storage and accessibility as key considerations surrounding your event data management. Advances in technology has empowered event marketers to collect more data on event […] (Read More)