Making your Event Data Actionable
Event data can be a powerful source for marketers to tap into and learn more about their events. Insights about past events can guide to more effective events that are
Event Planning and Management Blog
Top 10 Marketing Event Types
With all the different event types available, determining the right event to match your business goals can be challenging. Before you start planning your event, it’s important to connect your
Hybrid Events: What Does the Attendee Engagement Journey Look Like?
When it comes to hybrid events, one of the earliest aspects of the planning phase is understanding what the attendee experience will look like from start to finish. From the
5 Important Event Metrics You Should Be Tracking
Event metrics allow marketers to measure their event’s success, effectively communicate the impact with the executives, and optimize events to improve ROI. Without this data, it can be exceedingly tough
5 Steps to Successful Post-Event Follow Up
To attract the right audiences, you spend numerous hours pre-planning, organizing, and executing your event. Your event ends, but you’re far from finished! There’s still work to be done to