The marketing event landscape is evolving faster than ever and the gap between in-person and virtual experiences continues to shrink. The event industry has gone through some challenges in the recent years. However, there’s a sense of confidence and excitement surrounding in-person events for the coming year. In this blog, we will share key marketing […] (Read More)

Hybrid events are becoming increasingly popular, and it’s no wonder why! They can bring you new leads, convert your prospects into paying customers and add value to your brand’s reputation. According to a  survey by Statista, 40% of marketers worldwide predicted that their events will be virtual this year, while 35% were predicted to be […] (Read More)

Event marketers and organizers are working hard to earn the trust, attention, and preference of attendees, sponsors, and vendors. Event brand has come to the forefront as a way to stake claim on the worth of an event and to portray it in its light desired by the brand. Building a brand isn’t easy but […] (Read More)