Marketing Event Trends to Watch out for in 2023
The marketing event landscape is evolving faster than ever and the gap between in-person and virtual experiences continues to shrink. The event industry has gone through some challenges in the
Event Planning and Management Blog
How to Extend the Value of Your Hybrid Events
Hybrid events are becoming increasingly popular, and it’s no wonder why! They can bring you new leads, convert your prospects into paying customers and add value to your brand’s reputation.
5 Characteristics of a Strong Event Brand
Event marketers and organizers are working hard to earn the trust, attention, and preference of attendees, sponsors, and vendors. Event brand has come to the forefront as a way to
How to Master Hybrid Event Marketing and Promotion
Now that we’re all seasoned virtual event pros, reworking our strategies for hybrid event marketing and promotion should come a bit easier, right? Well, not exactly. While all the valuable
Virtual Event Marketing – Part Two: During & After the Event
If 2020 was the year that virtual events grew in prominence, 2021 is no doubt going to be the year that marketers take these digital experiences to the next level.
Why ABM Should be at the Center of Your Digital Events Strategy
With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year
What it Means to Be a Data Savvy Event Marketer 2020
Marketing has evolved to become the voice of the customer, business strategy and growth. The CMO role itself is expanding to encompass the roles of chief experience officers, chief growth
How Event Marketers Can Elevate Their Careers with Data Know-How
When we talk about the importance of data and a smart technology strategy, it’s typically tied to proving the value of event spend. But with this strategic know-how comes added,
Bolder Brand Moves Start With Better Data: What’s Next for Events in 2019
2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s
3 Ways to Spring Clean Your Event Data
It’s official: spring is in the air. It’s that glorious time of year when all the clutter that has built up over the months gets the much-needed attention it deserves.