With advances in Artificial Intelligence(AI) and event data orchestration, personalization is set to elevate to new standards. A recent survey of senior marketing leaders, finds that only 15% of CMOs
In a world reshaped by digital interactions, the return of in-person events among enterprise companies has taken center stage in the first half of 2023. As large corporations evaluate their
Now that we’re all seasoned virtual event pros, reworking our strategies for hybrid event marketing and promotion should come a bit easier, right? Well, not exactly. While all the valuable
If 2020 was the year that virtual events grew in prominence, 2021 is no doubt going to be the year that marketers take these digital experiences to the next level.
With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year