Engaged attendees are 174% more likely to say they gained valuable insights from an event, according to EventMB. For marketers and event planners, audience engagement isn’t just a nice-to-have—it’s the
Introduction In today’s data-driven product landscape, events and conferences have become essential touchpoints for product managers seeking meaningful connections with their target audience. According to a report by EMI &
This article represents an exciting exploration of how modern technology and strategic thinking can transform events from passive experiences into dynamic, intelligent ecosystems. By applying the living organism metaphor, events
Imagine spending months planning an event, only to see attendees disengaged and sponsors underwhelmed. This is where AI-powered event software revolutionize the game. Your attendees expect events to cater to
With the influx of AI-powered event data generated from attendees, the need for clear, strategic event goals has never been greater. Recently, more than half of marketers admitted they fail
Marketing events are an invaluable tool for companies looking to boost their revenue streams. By engaging directly with their target audience, organizations can create engaging experiences that not only elevate
With advances in Artificial Intelligence(AI) and event data orchestration, personalization is set to elevate to new standards. A recent survey of senior marketing leaders, finds that only 15% of CMOs
Events have evolved to play a pivotal role in enterprise strategies, serving a multitude of purposes, ranging from nurturing stronger connections to enhancing brand identity and generating leads. Organizations achieving
In a world reshaped by digital interactions, the return of in-person events among enterprise companies has taken center stage in the first half of 2023. As large corporations evaluate their
The marketing event landscape is evolving faster than ever and the gap between in-person and virtual experiences continues to shrink. The event industry has gone through some challenges in the
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