Events have evolved to play a pivotal role in enterprise strategies, serving a multitude of purposes, ranging from nurturing stronger connections to enhancing brand identity and generating leads. Organizations achieving
In a world reshaped by digital interactions, the return of in-person events among enterprise companies has taken center stage in the first half of 2023. As large corporations evaluate their
The marketing event landscape is evolving faster than ever and the gap between in-person and virtual experiences continues to shrink. The event industry has gone through some challenges in the
Hybrid events are becoming increasingly popular, and it’s no wonder why! They can bring you new leads, convert your prospects into paying customers and add value to your brand’s reputation.
Event marketers and organizers are working hard to earn the trust, attention, and preference of attendees, sponsors, and vendors. Event brand has come to the forefront as a way to
Now that we’re all seasoned virtual event pros, reworking our strategies for hybrid event marketing and promotion should come a bit easier, right? Well, not exactly. While all the valuable
If 2020 was the year that virtual events grew in prominence, 2021 is no doubt going to be the year that marketers take these digital experiences to the next level.
With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year
Marketing has evolved to become the voice of the customer, business strategy and growth. The CMO role itself is expanding to encompass the roles of chief experience officers, chief growth
When we talk about the importance of data and a smart technology strategy, it’s typically tied to proving the value of event spend. But with this strategic know-how comes added,
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