The go-live date for upcoming European General Data Protection Regulation (GDPR) is right around the corner. After May 25th, U.S. event marketers will be expected to know how this will
In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re
In a modern Account Based Marketing (ABM) strategy, gone are the days of marketing teams casting a wide net for leads, then handing them over to sales for follow-up. Instead,
Marketing campaigns generally conclude with the same question: was it worth it from a return on investment (ROI) standpoint? What seems straightforward can often be a tricky thing to figure
A few weeks ago at the MarTech Conference in San Francisco, Scott Brinker presented the Stackie and Hackie Awards – the conference’s annual awards program for the best marketing
How do you drive breakthrough results from your events? While many companies tend to focus on everything leading up to an event like driving registrations, managing logistics and doing event
While I’m at Dreamforce, I’m recalling when I first started my job as an editor at a New York lifestyle magazine, one of the first questions that I was asked
As a Product Manager at Certain, I realize the importance of marketing metrics, key performance indicators (KPIs), and how to measure successful events. In high-performing marketing teams, success is not
When you’re blogging to promote an event, what are event blogging best practices and how can you get your content to create buzz, increase qualified attendees, and generate leads, before,
Are you having trouble developing a high converting landing page for your event registration page? Don’t worry, you’re not alone. Visitors spend 3-5 seconds on a landing page before
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