Sponsors and exhibitors are crucial to the success of many conferences and events. As an event planning professional, you’ll want to make those key partners happy and keep them coming
Event planning for a software company catering to senior level marketers teaches you how to plan an event with steely determination and unshakable optimism. Fortunately, as Certain’s Marketing and Event
What if you could scale your events and launch an event marketing campaign in only five minutes in Oracle Eloqua? Sounds too good to be true? Launching events and creating
Have you ever read a marketing email that flunked Marketing Automation 101? No qualifying, no targeting, and no personalization. What makes these emails so cringe-worthy is that we can empathize
Do you know how to leverage partner marketing for generating buzz for your next event? When it comes to promoting an event, marketers need to create innovative solutions to sound
According to our newly released event marketing benchmark report, 82% of marketers consider event ROI a valuable metric in defining event success. Event marketers, demand generation specialists, content marketers, and
It’s time to add event marketing to your B2B demand generation strategy. Reports from Statista show that “44% of marketers experience a 3:1 ROI from event marketing.” Today’s marketer
What if you could present your CEO with a marketing guide that not only explains the importance of marketing automation in the tech stack, but also how to use event
What is data-driven marketing, how can event marketers effectively use it to drive conversions, and why does it matter? For decades marketers were forced to launch campaigns while blindly
I just returned from Marketo Summit 2016 in Las Vegas. This wasn’t my first tour of duty, so I was pretty much expecting all of the usual suspects to
