How Event Automation Drives Greater Revenue

Corporate event planning may be challenging, especially when it comes to trade exhibitions, seminars, and conferences. As event organizers, you have a variety of activities to consider like finding locations, managing registrations, promoting, evaluating feedback, and calculating ROI. This could entail putting in long hours, dealing with a lot of manual tasks, and figuring out how to combine several, independent activities to make sure the event runs smoothly. Event Management platforms are aimed at simplifying an organizer’s work and automating the event business.

Take a more data-centric approach to each event campaign and use an event automation platform to automate management tasks easily. Having an end-to-end event automation platform gives you everything you need to easily publish the registration landing page, send confirmations, segment and manage attendees during the event. You can easily check attendees in, capture their activities during the event and take real-time follow-up action based on the strength of the product’s integration with marketing automation and CRM.

Marketers who use an event automation platform rank this tool as very effective, with 3 in 5 rating their event automation platform as very effective.

What is Event Automation?

Event automation is a result of innovation in the traditional event management software. It enables event planners to automate the entire process of event management right from registrations, event promotion to feedback. Event automation allows companies to automate, personalize, and measure event management and marketing activities, so they can increase marketing leads, sales pipeline, and revenue generated from events while also improving operational efficiency.

Event automation technology provides functionality to help marketers optimize the impact of their event spend. A best-in-class solution will automate critical event management tasks, offer functionality to boost attendee engagement, capture rich attendee data, and provide insights to drive sales and marketing activities.

Benefits of Automating Events

There are numerous benefits to using event management software for your event automation process. Just to name a few, event automation can save you time, simplifies and streamlines processes, reduces manual event tasks, and improve your event ROI. It goes a step beyond planning, coordinating, and promoting events by putting events on the same playing field as other marketing activities by bringing data and insights to support sales and marketing efforts.

1. Increases Revenue

Through Event Automation, marketers can maintain sight of their prospects as attendees navigate through the event—before, during, and after. This insight can be used to better understand attendees and where they are in their buying process.
Data captured throughout the event can be used in lead scoring to drive targeted follow up campaigns. And attendee insights can be integrated into omni-channel marketing campaigns to enrich the entire marketing program. Finally, the right Event Automation technology will integrate with marketing automation and CRM systems to simplify the measurement of ROI.

2. Transforms Leads

Customers and prospects want experiences that are tailored to their specific goals, needs, and place in the buying cycle. With Event Automation, organizations can more easily design and deliver personalized attendee experiences to increase brand loyalty and customer retention. Real-time data can be put to use to effectively guide attendees through the event’s lifecycle. And event experiences can be brought into the palm of the hand with built-in event mobile apps.
Never lose sight of your prospects as they navigate through your event–before, during, and after. Use this insight to better understand your attendees and where they are in their buying process. Event automation captures and scores attendee activities for targeted follow-up campaigns and integrates attendee insights into omni-channel marketing campaigns to enrich your entire marketing program.

3. Scales Your Events

Event Automation helps event professionals and marketers reduce redundant work, data entry, spreadsheets, and manual lead follow up. Available features help make flawless events a reality and frustrating manual tasks a thing of the past. With the right technology, users can clone past events to make subsequent events that are much easier to organize. And users can more easily view and analyze event spending.

  • Increases operational efficiencies
  • Scales and grows the event program across the enterprise
  • Saves time, costs, and labor
  • Eliminates frustrating manual processes

How to Automate your Event Management Process

To automate the entire process of the event, you should analyze your event planning process and look for ways the process can be executed without the manual work. When choosing an event management platform, look for a platform that offers seamless automation tools that you can use to optimize your entire event management process. Certain is the leading enterprise event automation platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into cross-channel marketing campaigns to improve sales and marketing results.

Certain takes care of all elements of an event program, from personalization to seamless experience management, and does so with one secure, scalable data integration for real-time insights throughout the customer journey. Keeping the customer at the forefront of decision-making, Certain delivers experiences whether they are virtual, in-person or hybrid. Certain helps marketers match that incredible content they have with the right customers and deliver it in the optimal event experience.

Certain partners with hundreds of companies across tens of thousands of events with millions of attendees. Contact us today to learn how Certain’s Event Automation platform can help power your events!

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