Certain’s New Head of Marketing Signals Company’s Heightened Focus on Helping Businesses Transform Their Events

SAN FRANCISCO, CA – January 6, 2020 – Certain is thrilled to announce James Huddleston’s promotion to vice president of marketing. In this new role, James will lead Certain’s growing marketing team in its support of the company’s efforts to help businesses redefine the success of their in-person events through stronger data and automation.

James’ new role comes at a critical time for the events industry. Today, with so many disparate sources of data, companies are often left with fragmented and inconsistent results, and an inability to deliver ROI. Certain is committed to helping companies completely transform their events and, specifically, their event data strategies through products like Certain Platform that provide complete end-to-end event automation. In this role, James and his team are focused on pioneering our customers’ transformation efforts to ensure they get the most out of their events every time.

“I’m incredibly excited to step into this new role as the head of Certain’s marketing team,” James said. “Companies today recognize the critical role events play in our increasingly digital world to create personalized, human experiences. When I think about the impact Certain can have on event marketers, planners, and the industry at large through our data-driven approach to event automation, I believe there is great potential for us to bring even more value to our customers as they look to leverage events for genuine business transformation and deliver results that directly impact the business. I look forward to working with our talented and passionate team to take on that charge.”

James has served as senior director of product marketing at Certain for the past three years. He started his career in sales, and went on to hold account management and customer success positions working with and consulting Fortune 500 technology companies. With this diverse background, James has obtained a strong perspective on working across different organizations, setting him up for success in this new vice president role at Certain.

James’ appointment also comes at a momentous time for Certain as our company deepens its focus on championing the customer journey – and to help with these efforts we’re looking to hire across the board for our customer success, marketing, and sales teams! As a whole, 2019 has been a big year for the business with the launch of Certain Signal – Certain’s premier integration solution – and upgraded Certain Conferences suite designed to automate workflows and capture valuable data from large-scale events.

“Today’s businesses understand the significant role data plays in their events strategy. At Certain, we want to prove ourselves as true partners in helping our customers achieve data-driven success with their events strategy,” said Peter Micciche, CEO of Certain. “James has a unique background having worked in both sales and marketing roles and experiencing firsthand what drives these teams’ successful business transformation. We’re looking forward to having him step into this new role to grow the company.”


About Certain

Certain is the leading enterprise event automation platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees. Visit certain.com for more information.


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Hotwire Global for Certain


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