Certain Press

Certain Unveils the First Real-Time Event Data Platform

Certain Signal unleashes the power of event engagement data and enables marketers to move it anywhere, anytime throughout their technology stack SAN FRANCISCO, CA – MARCH 25, 2019 – Certain, an industry leader in enterprise event automation, today unveiled Certain Signal™ an industry-first, real-time event data platform. Certain Signal empowers sales and marketing teams to take

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Certain Welcomes Bill Hu as New VP of Sales to Scale Operations and Meet Increasing Enterprise Demand

SAN FRANCISCO – September 19, 2018 – Certain, an industry leader in enterprise event automation, has named Bill Hu as its new vice president of sales. Hu will be responsible for scaling and expanding the company’s sales organization, streamlining sales operations and strengthening overall execution of the team. Hu joins Certain from Layer––a provider of messaging

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Certain Touchpoint Named Best Event Management Mobile App by the MarTech Breakthrough Awards

Certain’s Mobile Event App Uses Data to Build Meaningful Connections Between Businesses and Event Attendees  SAN FRANCISCO – August 24, 2018 – Certain, an industry leader in enterprise event automation, was named Best Event Management Mobile App by the MarTech Breakthrough Award for its mobile event app, Certain Touchpoint. The MarTech Breakthrough Awards recognize the top companies, technologies and products in the sales and marketing tech industry, and this year received over 2,000 nominations.  Certain Touchpoint is a mobile event app

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Certain Wins Silver in 2017 Best in Biz Awards

Certain Oracle® Eloqua Edition with EventStream™ Helps Marketers Manage All Event Campaign Activities in One Platform SAN FRANCISCIO – December 6, 2017 – Certain, an industry leader in enterprise event automation, has been named a silver winner in the Enterprise Product of the Year – Marketing Software category by the Best in Biz Awards. Best

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Certain Acquires Gather Digital, Investing in the Next Generation of Mobile Event Applications

SAN FRANCISCO – December 5, 2017 — Certain, the leader in enterprise event automation, today announced it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended

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70 Percent of Marketers Are Not Satisfied in Their Event Lead Follow Up

Dissatisfaction primarily attributed to lack of time and technology SAN FRANCISCO – August 8, 2017 — A new survey from Certain, the leader in enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B

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A Conversation With Four Technology CMOs

Hotwire PR talked to four technology CMOs about their overall strategy, how they view communications, the data revolution and much more. Kristen Alexander, VP and CMO of Marketing at Certain, shares great insights about account based marketing, connecting with buyers, and how the proliferation of data is impacting marketing.

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