Certain Oracle® Eloqua Edition with EventStream™ Helps Marketers Manage All Event Campaign Activities in One Platform
SAN FRANCISCIO – December 6, 2017 – Certain, an industry leader in enterprise event automation, has been named a silver winner in the Enterprise Product of the Year – Marketing Software category by the Best in Biz Awards. Best in Biz Awards is the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America.
Certain EventStream is the only native event application that lives inside Oracle Eloqua. The EventStream platform seamlessly harnesses event data and supports launches of complete event registration pages and campaigns in real-time. With EventStream’s deep, native integration, marketers can manage all event-related marketing activities and leverage attendee data into automated marketing campaigns, thereby accelerating their sales cycle. Marketers have access to optimize planning, executing and driving ROI for events like roadshows, webinars, and regional user conferences while maintaining marketing best practices for events and persistent branding.
Each year, Best in Biz Awards’ entrants span the spectrum, from some of the most innovative local start-ups to the most recognizable global brands. The seventh annual program had more than 650 entries from an impressive array of public and private companies of all sizes and from a variety of industries and geographic regions in the U.S. and Canada. Best in Biz Awards 2017 honors were presented in 65 categories, including Company of the Year, Fastest-Growing Company, Most Innovative Company, Best Place to Work, Support Department, Executive of the Year, Most Innovative Product, Best New Product, App, Event and Website of the Year.
“We are honored to be recognized for our work to deliver an event automation platform that is completely integrated into the marketing technology stack,” said Peter Micciche, CEO of Certain. “Before Certain EventStream, marketers had to work in silos – both in marketing automation and event management systems, and could only rely on data synchronization without the ability to automate marketing activities.”
Since 2011, winners of Best in Biz Awards have been determined based on scoring from independent judging panels composed of prominent editors and reporters from some of the most respected newspapers, TV outlets, and business, consumer, technology and trade publications in North America. The 2017 judging panel included: AdWeek, Associated Press, Business News Daily, Consumer Affairs, Entrepreneur, eWeek, Forbes, Harvard Business Review, Wired and Yahoo Tech.
“Amazing variety in the finalists in Best in Biz Awards this year,” said Christopher Null, Wired, returning to judge the awards for the sixth year. “It was incredibly difficult to pick a winner.”
For a full list of gold, silver and bronze winners in Best in Biz Awards 2017, visit: http://www.bestinbizawards.com/2017-winners
Certain is the leading enterprise Event Automation platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees. Visit certain.com for more information.