Certain Unveils the First Real-Time Event Data Platform

Certain Signal unleashes the power of event engagement data and enables marketers to move it anywhere, anytime throughout their technology stack

SAN FRANCISCO, CA – MARCH 25, 2019 – Certain, an industry leader in enterprise event automation, today unveiled Certain Signal™ an industry-first, real-time event data platform. Certain Signal empowers sales and marketing teams to take intelligent, real-time action on data captured before, during and after events.    

Given the significant role that events play as the marketing channel that unites companies with their customers and prospects, marketers are driven to achieve transformative results and prove return on investment for events. Signal simplifies what has traditionally been a complex task—setting up the right integrations to ensure that event data flows to the right technologies, triggering intelligent and personalized action. This allows companies to create meaningful engagement with event attendees and drive more value and results from events. Additionally, because Signal provides real-time data, marketing and sales teams are enabled to take action on that data right away to drive outcomes including pipeline and revenue results.  

“Our mission is to help marketers drive measurable results from their events. With Signal, organizations can achieve unparalleled insights to create and customize meaningful experiences that event attendees truly value, and move the needle in today’s competitive landscape.” said Jon Phillips, VP of Product at Certain.

Signal is now available and will empower marketers to:

  • Save time and effort – Reduce the manual effort required in setting up complex integrations. Marketers will see an extremely simplified user experience in setting up field mapping. Additionally, marketers can build integrations across multiple events or a series of events instead of having to build from scratch for every single event.
  • Increase personalization with real-time engagement Marketers will be able to combine the high intent customer and prospect data captured from events with data from other channels to personalize marketing and sales outreach.
  • Make event data meaningful – Through Signal’s rules engine, data captured before and during an event is transformed, based on criteria you set, to inform immediate action.  
  • Seamless integrations with third party tools Signal is easily integrated into popular platforms including Oracle Eloqua and Marketo.

Signal is the data engine that powers Certain Platform®, the industry’s leading end-to-end platform for event automation. For more on what Certain Signal looks like in action, check out our blog.

About Certain
Certain is the leading enterprise event automation  platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights to improve sales and marketing results. Certain partners with hundreds of companies across tens of thousands of global events to help drive measurable business results from their events. Visit certain.com  for more information. 

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