Certain’s Mobile Event App Uses Data to Build Meaningful Connections Between Businesses and Event Attendees
SAN FRANCISCO – August 24, 2018 – Certain, an industry leader in enterprise event automation, was named Best Event Management Mobile App by the MarTech Breakthrough Award for its mobile event app, Certain Touchpoint. The MarTech Breakthrough Awards recognize the top companies, technologies and products in the sales and marketing tech industry, and this year received over 2,000 nominations.
Certain Touchpoint is a mobile event app that allows companies of all sizes to build meaningful connections with attendees by gathering key data insights before, during and after an event. Touchpoint’s customizable mobile app interface gives attendees on-the-go access to personal event agendas, venues and local points of interest; an up-to-date listing of event information, speakers and other attendees; easy connection and communication with other attendees; and a convenient way to provide on-the-spot event feedback. Since Touchpoint is integrated with the Certain platform, all data captured is aggregated neatly in one place, providing marketers with easy access to the insights that matter most.
“Using a variety of point solutions for an event creates data fragmentation, which requires extensive manual effort and time to consolidate,” said Peter Micciche, CEO of Certain. “Our Touchpoint solution addresses an event marketer’s need to capture disparate but critical data by providing a single source for that data so businesses can focus on carrying out valuable and insightful follow-up with attendees in an effort to close on opportunities faster. We’re proud our unique solution is getting this recognition from the Martech Breakthrough Awards.”
Certain’s MarTech Breakthrough Award win comes as the company has also been named a finalist for the Best Sales Automation Tools & Platform category of the Digiday Technology Awards. Winners for that award will be announced via Facebook Live on September 5.
Certain is the leading enterprise Event Automation platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees. Visit certain.com for more information.
Hotwire Global for Certain