Essentially, event ROI is a term used to indicate and measure the value obtained after the culmination of an event, mainly those meant for marketing and promotion. Value is more
We can talk about the many innovative ways to make an event truly memorable and valuable. But in the end (or is it the beginning?), if the basics of event
The events industry is forecasting a return to in-person events as soon as this fall, but in the new age of ‘digital first’ strategies, the next chapter of in-person events
For the majority event marketers, the great crash course in virtual events is now behind us – and for many, virtual events are now a permanent part of our marketing
Now that we’ve seen the value that virtual events have added to our marketing strategies over the past year, there’s no doubt that they are here to stay (albeit, to
In many circles, a key indicator of an organization’s success is its ability to support a user conference. The user conference is a highly-visible event that reflects on your organization’s
Have you asked yourself: what is holding my company back from increasing revenue from events? We’ve compiled a list of 75 Stellar Event Marketing Statistics so that you can see
This summer, Certain conducted a survey in order to better understand and identify the current state of B2B event marketing, and to inform our 2020 State of Event Marketing report.
Certain, the industry leader in enterprise event automation, today announced the release of Certain Digital, its newest digital events solution. With this new solution, Certain empowers marketers to deliver truly
I don’t need to recap recent headlines to underscore that this is a scary and confusing time for everyone, but for in-person event marketing professionals and freelancers, you might say
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