Event Management Blog - Driving High ROI Events!

Do you know how to leverage partner marketing for generating buzz for your next event? When it comes to promoting an event, marketers need to create innovative solutions to sound less “salesy” and more customer-focused. So how can you create a successful marketing campaign that educates and inspires prospects to take action and helps support your next event? Instead of engaging in flashy, salesy, promotions — market smarter and more efficiently by concentrating on your event marketing with targeted partner marketing campaigns.   (Read More)

According to our newly released event marketing benchmark report, 82% of marketers consider event ROI a valuable metric in defining event success. Event marketers, demand generation specialists, content marketers, and sales teams have the shared goal of generating revenue from events, but what does it take in order to achieve event success? How are other industry leaders in your field defining event success— leads generated, press mentions, brand awareness, MQLs, or SQLs? More importantly: how do your event and marketing automation processes and best practices stack up against enterprise companies in your field? What’s their secret to event success? (Read More)

It’s time to add event marketing to your B2B demand generation strategy. Reports from Statista show that “44% of marketers experience a 3:1 ROI from event marketing.” Today’s marketer and demand generation specialist must embrace the tools and tactics that stimulate demand generation and grow sales. Event automation is one of those essential tools, allowing you to customize your events, engage prospects, and achieve marketing goals and increased sales. (Read More)

What if you could present your CEO with a marketing guide that not only explains the importance of marketing automation in the tech stack, but also how to use event technology and marketing automation to increase revenue? What could you do with your time if you could spend less of it defending why events are an integral part of your marketing strategy, and could focus more on how to produce events that will increase your pipeline and grow revenue? (Read More)

What is data-driven marketing, how can event marketers effectively use it to drive conversions, and why does it matter? For decades marketers were forced to launch campaigns while blindly relying on gut instinct and hoping for the best. That all changed with the digitization of business and an increasingly demanding and digitally connected consumer. Now more than ever, there is a greater urgency to develop data-driven marketing campaigns as organizations have come under increasing pressure to deliver results or ROI for their marketing spend. To be successful in this landscape, a modern marketing campaign must integrate a range of intelligent approaches to identify customers, segment, measure results, analyze data and build upon feedback in real time. (Read More)

I just returned from Marketo Summit 2016 in Las Vegas. This wasn’t my first tour of duty, so I was pretty much expecting all of the usual suspects to deliver nuggets of wisdom—especially by marketing giants like Sanjay Dholakia, CMO of Marketo. And I wasn’t disappointed. However, I was looking for that rare session or two that is both groundbreaking and helpful. I finally found what I was looking for when  I stumbled into Jamie Gutfreund’s keynote on lead scoring, buyer engagement, and Generation Z, which was like a much-needed shot of espresso. (Read More)

Did you know that Google classifies the keyword “Influencer Marketing” as a breakout phrase, experiencing growth levels of over 5,000%? What does this mean and why should you care?

Influencer Marketing is a game-changer in both the content marketing and data-driven marketing landscape, enabling brands to grow their brand awareness, harness the power of word-of-mouth on social media, and to track, measure, and analyze their influence. (Read More)

Welcome to Marketing and Event Automation 360: Our 3-part series on marketing automation and event automation integration. Join Mike Earley, Certain’s Product Manager, as he analyzes the top marketing challenges that data-driven marketers face, and how event and marketing automation can eliminate these pain-points.  This 3-part feature will kick-off our Event and Marketing Automation Benchmark report, where we provide detailed industry metrics on how marketers are currently using event and marketing automation. (Read More)

With 3,874 different types of marketing technologies, the marketing technology space is exploding. Now more than ever, marketers are purchasing software designed to help them be successful, but do they have the proper resources, infrastructure, or processes in place to ensure success? According to the Marketing Automation Trends Survey, 52% of marketers say their most significant barrier to marketing automation success is the lack of an effective strategy.   (Read More)

BMW may deliver the ultimate driving machine, but marketers are delivering that same type of power and excitement to  data-driven marketing campaigns by applying techniques fueled with rich engagement data to deliver highly personalized and engaging events to drive revenue. Like the driving machine that is fueled with gasoline, the ultimate marketing machine is fueled by data – from marketing automation databases rich with historical data, the system of record for marketers, to event marketing solutions, which capture attendee points of engagement from invitation to registration to interactions at the event. (Read More)

For the last fifteen years, Matt Heinz has developed 2 specialties: bringing home the bacon from events and perfecting his recipe for the best bacon this side of the Mississippi. Not to be a ham, but his bacon brings all the prospects to the yard, no lie. So we’re excited to be teaming up with Matt for our #MKTGPOV Twitter Chat: Increase Your Sales Pipeline and Bring Home the Bacon with Events with Matt Heinz on Thursday, February 18th, at 10 a.m. PST, 12 p.m. CST or 1:00 pm EST to talk tricks and tips for how to come up with the most delicious marketing and sales strategies that’ll entice your prospects. (Read More)

Ann Handley threw it down at Certain’s first Twitter Chat #MKTGPOV: How to Slay Event Mediocrity with Killer Content with our Director of Marketing Communications, Lynn Langmade. Thank you to everyone who participated! We cut our teeth learning about the best practices for slay-worthy content to increase event ROI, tips on how to create engaging sessions, and what to avoid at all costs at an event. #HowToAvoidEventMarketingDisaster (Read More)

The Be Like Bill meme was created to humorously poke fun at irritating Facebook behaviors. Some examples include everything from “vaguebooking” to sharing photos of every single meal you ate last week. Its popularity can only attest to one thing: we’re all suffering from a bit of Facebook fatigue. In this post, we flip this Facebook meme on its head to find out what the Be Like Bill meme can teach us about event marketing. (Read More)

Join us for the launch of our Twitter Chat series! At Certain, we know that events are content—big content and Ann Handley, of @MarketingProfs fame, will be leading our Twitter Chat, giving us her tips  to creating award winning content and events.  (Read More)

Did you know that events are the #1 form of B2B marketing, but only 8% of marketers feel that they are maximizing their event ROI? What can you do to make sure that your events are revenue-boosting and not revenue-busting for your company? (Read More)

We want to thank you for inspiring us to create better products and helping us reach for a brighter future. We hope that all of our customers grow with us, that we provide outstanding customer experiences, and we want to wish you all a happy holiday. (Read More)

Check out Certain’s secret formula for event marketing success. Here we give you not 1 or 2, but 6 battle-tested event marketing tactics to help you generate phenomenal demand for your next event. (Read More)

Infographics can be a great way to learn because they blend images and facts and pare them down to a minimum. Here are some of our favorites related to event management. (Read More)

Today’s marketers face the challenge of understanding, delivering value, and creating lasting relationships with highly-empowered customers. IBM’s 2012 Global Chief Marketing Officer Study discovered that in order to meet this challenge, the most proactive CMOs are striving to understand individuals as well as markets. The CEO’s agenda also clearly registers the challenge. Leaders of the most successful companies regard getting close […] (Read More)

Jane Holloway, the new CEO of F500 Inc. called a meeting with her Chief Marketing Officer, Rob Lopez and laid out a very ambitious vision positioning the company in the New Year and her goals for brand enhancement.  In a short period of time, Jane wanted employees, customers, partners and industry influencers on a worldwide […] (Read More)