Essentially, event ROI is a term used to indicate and measure the value obtained after the culmination of an event, mainly those meant for marketing and promotion. Value is more
Welcome back to “11 Practical Ideas for Your Mobile Strategy.” In our first two installments, we discussed how a mobile event app can enhance the event experience for all involved,
In the first installment of “11 Practical Ideas for Your Mobile Strategy,” we asserted that your investment in a mobile event app would help fulfill two overriding objectives: an enhanced
Why invest in a mobile event app? Well, that’s what we’re here to discuss. There are a number of compelling reasons, all of which fall into one (or both) of
Picture this: you’re an event planner sitting in your weekly status meeting, when suddenly your team looks over to you and tells you that they have a client who needs
We can talk about the many innovative ways to make an event truly memorable and valuable. But in the end (or is it the beginning?), if the basics of event
We find that more and more event organizers want to return to in-person events while simultaneously extending their reach to the new and ever-growing virtual audience. Recent polling shows that
Historically, event sponsors and exhibitors have suffered somewhat in the virtual event space – particularly when it comes to engaging with attendees. With the increased focus on virtual and hybrid
The events industry is forecasting a return to in-person events as soon as this fall, but in the new age of ‘digital first’ strategies, the next chapter of in-person events
For the majority event marketers, the great crash course in virtual events is now behind us – and for many, virtual events are now a permanent part of our marketing
