Prioritizing your Event Data Security
With more advances in event technology and an increase in virtual and hybrid events, marketers capture and store more attendee data than ever before. However, with all of the advantages
With more advances in event technology and an increase in virtual and hybrid events, marketers capture and store more attendee data than ever before. However, with all of the advantages
Increasing audience engagement is crucial for continuously hosting successful events. According to David Saef, EVP of Marketworks, “Events are a critical component of any brand’s marketing strategy because face-to-face is
Companies often struggle with the reality that gathering the right event data can be challenging. Knowing that data is an organization’s most valuable asset, it is important to treat data
Essentially, event ROI is a term used to indicate and measure the value obtained after the culmination of an event, mainly those meant for marketing and promotion. Value is more
Welcome back to “11 Practical Ideas for Your Mobile Strategy.” In our first two installments, we discussed how a mobile event app can enhance the event experience for all involved,
In the first installment of “11 Practical Ideas for Your Mobile Strategy,” we asserted that your investment in a mobile event app would help fulfill two overriding objectives: an enhanced
Why invest in a mobile event app? Well, that’s what we’re here to discuss. There are a number of compelling reasons, all of which fall into one (or both) of
Picture this: you’re an event planner sitting in your weekly status meeting, when suddenly your team looks over to you and tells you that they have a client who needs
We can talk about the many innovative ways to make an event truly memorable and valuable. But in the end (or is it the beginning?), if the basics of event
We find that more and more event organizers want to return to in-person events while simultaneously extending their reach to the new and ever-growing virtual audience. Recent polling shows that
Learn the five critical steps to increase and prove event ROI.
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