It’s time to add event marketing to your B2B demand generation strategy. Reports from Statista show that “44% of marketers experience a 3:1 ROI from event marketing.” Today’s marketer
What if you could present your CEO with a marketing guide that not only explains the importance of marketing automation in the tech stack, but also how to use event
What is data-driven marketing, how can event marketers effectively use it to drive conversions, and why does it matter? For decades marketers were forced to launch campaigns while blindly
I just returned from Marketo Summit 2016 in Las Vegas. This wasn’t my first tour of duty, so I was pretty much expecting all of the usual suspects to
Influencer Marketing is a game-changer in both the content marketing and data-driven marketing landscape, enabling brands to grow their brand awareness, harness the power of word-of-mouth on social media, and
Welcome to Marketing and Event Automation 360: Our 3-part series on marketing automation and event automation integration. Join Mike Earley, Certain’s Product Manager, as he analyzes the top marketing challenges
With 3,874 different types of marketing technologies, the marketing technology space is exploding. Now more than ever, marketers are purchasing software designed to help them be successful, but do they
BMW may deliver the ultimate driving machine, but marketers are delivering that same type of power and excitement to data-driven marketing campaigns by applying techniques fueled with rich engagement data
For the last fifteen years, Matt Heinz has developed 2 specialties: bringing home the bacon from events and perfecting his recipe for the best bacon this side of the Mississippi.
Ann Handley threw it down at Certain’s first Twitter Chat #MKTGPOV: How to Slay Event Mediocrity with Killer Content with our Director of Marketing Communications, Lynn Langmade. Thank you to
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