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Published in Events category on (02/13/2021)

How to Demonstrate the Business Value of Events

While marketing and sales teams believe events bring them closer to customers, it’s important to be able to deliver clear business impact. Here are three places you can look to demonstrate the positive business impact of events. (Read More)

Published in Engagement category on (02/01/2021)

Taking Your User Conference Beyond the Basics

In many circles, a key indicator of an organization’s success is its ability to support a user conference. The user conference is a highly-visible event that reflects on your organization’s brand and reputation while providing a basis for engaging customers and prospects through unique opportunities that allow for firsthand product insight and understanding. When executed […] (Read More)

event experience platform

Published in Event Management category on (10/01/2020)

Key Insights from Certain’s 2020 State of Event Marketing Report

The 2020 State of Event Marketing    2020, right? When we take stock of all the disruption and adaptation that businesses have experienced this year, there is no doubt that the events industry and community are forever changed.   This summer, Certain conducted a survey in order to better understand and identify the current state of B2B […] (Read More)