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Displaying posts from Event Spend category

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Published in Event Marketing category on (01/17/2021)

75 Event Marketing Statistics / Ways of Measuring Event Success

Have you asked yourself: what is holding my company back from increasing revenue from events? We’ve compiled a list of 75 Stellar Event Marketing Statistics so that you can see where your company measures up in the world of event marketing, what you could be doing differently, and what tools can help you turn your events from cost centers to money generators. These stats provide event marketers with benchmarks, so that event marketers can gage where they need to focus their efforts and improve. Once you have these stats in your marketing arsenal, you can use them to up your event marketing game and achieve Event Success. (Read More)

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Published in Event Ideas category on (11/14/2018)

6 Keys to Event Planning Success, Part 1: Location

It goes without saying that location is one of, if not the biggest consideration when organizing an event. 36% of event planners spend most of their budget on the venue, so finding the right event space involves more than just location. Before you commit to a venue, you want to ensure that not only the […] (Read More)

Event Metrics

Published in Business Value category on (11/07/2018)

Was It Worth It? How to Build a Strong Metrics Strategy to Measure Event Success

Marketers understand the value of events better than anyone else in the business. And yet, proving return on investment (ROI) for events continues to be a challenge. In our recent survey, nearly 70 percent of marketers agreed that tying event spend to revenue generation remains an elusive task. Oftentimes, businesses work backwards when it comes to determining […] (Read More)