Marketers today have the ability to communicate quick and often, with any and all customers and targets. Whether that communication happens via email, mobile, the web, ads, social media… marketers
All events—whether they be major conferences or small group dinners—require a handful of basic elements. There’s the who (your attendees, speakers, sponsors), the what (topics, themes), the when (we’ll let
Like all good things, events have changed. Conferences are no longer just about what happens onstage; these days, event attendees expect to be entertained, wined and dined. What goes on
Our breakdown of “6 Keys to Event Planning Success” continues with part two: Event Flow. Now that you’ve taken the time to find your perfect event location, it’s time to
While Account Based Marketing (ABM) touches several teams, departments and activities within organizations, events as a marketing channel play a particularly significant role. In fact, if you’re leaving events out
It goes without saying that location is one of, if not the biggest consideration when organizing an event. 36% of event planners spend most of their budget on the venue,
Marketers understand the value of events better than anyone else in the business. And yet, proving return on investment (ROI) for events continues to be a challenge. In our recent
A quality mobile event app maximizes both convenience and opportunity. A perfect example of the intersection of the two is an enhanced continuing education credit feature, and Maggie West of
We’re honored to share that Certain Touchpoint, our mobile event app, was named Best Event Management Mobile App by the MarTech Breakthrough Awards! The MarTech Breakthrough Awards recognize the most
With the growing importance of hosted events to a company’s success, it’s important for event professionals and marketers to take a step back and assess what tools are not only
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