Planning Great Events to Drive Customer Engagement
Now that the Spring conference season is winding down we can all take a breath and put our feet up. Or can we? The pause between the spring
Event Planning and Management Blog
How to Produce the Perfect Launch Party
Throwing a big bash to generate excitement around a new company or product, especially in a crowded market is a critical component of an successful go-to-market strategy, as well as
The Terrible, Horrible, No Good, Very Bad Event: Event Planning Nightmares and How to Avoid Them
As we approach event season, wouldn’t it be awesome if, instead of experiencing event management disasters, we could prevent event planning nightmares? With thousands of marketers developing their event marketing
How to Develop Killer Event Agendas and Content for Award Winning Events
Developing session topics, event agendas, and event content to create an award winning event experience is challenging. Marketers are constantly scaling the content marketing burden, dealing with multiple, competing deadlines
Planning an Enterprise Event with a Lean Mean Marketing Machine
Event planning for a software company catering to senior level marketers teaches you how to plan an event with steely determination and unshakable optimism. Fortunately, as Certain’s Marketing and
What the Rise of Influencer Marketing Means for Data-Driven Marketers
Influencer Marketing is a game-changer in both the content marketing and data-driven marketing landscape, enabling brands to grow their brand awareness, harness the power of word-of-mouth on social media, and