In 1994, Dr. Ivan Misner, founder of Business Network International (BNI) and “Father of Modern Networking”, defined networking as “The process of developing and using your contacts to increase your
Marketers today have the ability to communicate quick and often, with any and all customers and targets. Whether that communication happens via email, mobile, the web, ads, social media… marketers
In this installment of our Event Expert Series, Becky Fittro, Manager of the Certain Touchpoint Account Management team, is going to get personal: She’s talking personalization.
A little friendly competition goes a long way to encourage participation at events. Gamification in your mobile event app is fun for meeting-goers, but at its core is a great
Since the start of 2018, Certain has kept a close eye on the role that personalization is playing in marketing strategies, particularly in the case of events. As the year
Personalization is infiltrating every aspect of day-to-day life through the form of automated customization. From smart speakers elevating morning routines to connected cars equipped with virtual assistants, it’s clear that
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With 2018 now in full swing, event marketers are gearing up for a new year of events with one major question in mind: How do we stand out? In
Are you looking to increase marketing engagement during the winter months? You’re not alone, the myth of the B2B marketing slump during the holidays is a strong misconception, when in
You’ve put the time in for planning your big event and you’ve used social media to generate buzz and interest. But how do you increase engagement on social media once
I just returned from Marketo Summit 2016 in Las Vegas. This wasn’t my first tour of duty, so I was pretty much expecting all of the usual suspects to
