How Marketing Events are Changing
May 16, 2023
According to a recent study, 80% of marketers say lead generation is the #1 goal of event marketing. BUT… Only 48% of marketers report having any kind of event ROI
According to a recent study, 80% of marketers say lead generation is the #1 goal of event marketing. BUT… Only 48% of marketers report having any kind of event ROI
Tailored attendee experiences can take prospects and leads through their buying process faster, while creating enthusiastic brand promoters.
Event teams are asking whether AI has the ability to improve areas like collecting, analyzing, and making event data actionable with meaningful insights.
According to a recent study, 80% of marketers say lead generation is the #1 goal of event marketing. BUT… Only 48% of marketers report having any kind of event ROI
Modern event marketers are taking a full-throttle approach to maximize the impact of their investment in events. Combining data from marketing automation and events, marketers have never had a more
Event engagement data plays a central role in events for multiple reasons. On one level, it transforms a webinar, conference or tradeshow into an interactive experience – creating an opportunity
Download this whitepaper to learn how ABM for events helps close more deals and better aligns sales and marketing teams.
Watch this video to learn more on how to deliver memorable marketing events and attendee experiences while helping boost ROI year after year.
Tailor attendee engagement to their registration type by ensuring ways for guests to connect and interact, no matter where they join from.
While the collective shift to digital events has enabled businesses to keep the engine running, it comes with its own set of challenges. Technology aside, how do you truly personalize
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