Event Planning and Management Blog

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Where’s Your Event ROI?

According to a recent study, 80% of marketers say lead generation is the #1 goal of event marketing. BUT… Only 48% of marketers report having any kind of event ROI

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The Event Engagement Data Playbook

Event engagement data plays a central role in events for multiple reasons. On one level, it transforms a webinar, conference or tradeshow into an interactive experience – creating an opportunity

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abm for events

ABM for Events

Download this whitepaper to learn how ABM for events helps close more deals and better aligns sales and marketing teams.

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Download The Event Intelligence Playbook

Learn the five critical steps to increase and prove event ROI.

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