Event Planning and Management Blog

In Part 3 of our Enterprise Events series, we take an in-depth look at enterprise events from a C-Suite perspective and answer questions such as: Are events worth it from

This eBook, Part 2 of our Enterprise Events series, provides readers with an understanding of how events can serve as a strategic lever in B2B marketing. It covers everything from

In Part 1 of our Enterprise Events series, we delve into the evolving role of events as strategic tools that drive business growth, foster innovation, and enhance brand value. We

Event marketing can account for a sizable piece of a company’s marketing budget, so this type of expenditure naturally draws a lot of scrutiny from CFOs and CEOs. Event marketers

Creating a successful event requires careful planning and execution, and an understanding of the key elements that contribute to success. It requires an event strategy that encompasses all aspects of

The customer’s journey through the buying cycle (and marketing’s role in the process) has changed. Marketers no longer drive the buying process. Instead, customers forge their own way, using an