The key to driving greater business results from events requires a shift from an individualized ROI assessment to a larger, more holistic event intelligence strategy that entails your entire event
This eBook, Part 2 of our Enterprise Events series, provides readers with an understanding of how events can serve as a strategic lever in B2B marketing. It covers everything from
In this eBook, we delve into the evolving role of events as strategic tools that drive business growth, foster innovation, and enhance brand value.
We examine the challenges and opportunities
Event teams are asking whether AI has the ability to improve areas like collecting, analyzing, and making event data actionable with meaningful insights.
Event marketing can account for a sizable piece of a company’s marketing budget, so this type of expenditure naturally draws a lot of scrutiny from CFOs and CEOs. Event marketers
Creating a successful event requires careful planning and execution, and an understanding of the key elements that contribute to success. It requires an event strategy that encompasses all aspects of
The customer’s journey through the buying cycle (and marketing’s role in the process) has changed. Marketers no longer drive the buying process. Instead, customers forge their own way, using an
Certain Event Intelligence transforms your high-intent event data into actionable insights. Watch this video and contact us to learn more.
According to a recent study, 80% of marketers say lead generation is the #1 goal of event marketing. BUT… Only 48% of marketers report having any kind of event ROI
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