In today’s mobile-first world, marketing and sales professionals are focused on gathering real-time data signals from the buying journey and using those insights to drive measurable business results. It’s within
It’s no secret that Portland has quickly grown into a playground for food-lovers and adventure-seekers over the past decade (or longer, depending on who you ask). The greater Portland area
Marketing campaigns generally conclude with the same question: was it worth it from a return on investment (ROI) standpoint? What seems straightforward can often be a tricky thing to figure
In part one and two of this three-part series, we explored the tactics that marketers can take before and during an event to maximize ROI. This third installment discusses some
In part one of this three part series, we explored the tactics that marketers can take before an event even begins to maximize ROI. This second installment discloses some of
Events can be a goldmine for the sales funnel and lead gen; but only if the means can justify the end, or if the return on investment (ROI) justifies spend.
Event Lead Follow Up – What’s Working? We’re heading into that time of the year again, the Fall tech event season, when people from all over the world descend upon
The centerpiece of any conference, company meeting, or special event is the keynote speaker. Selecting the right speaker can make the difference between a memorably successful event and one that
One of the key takeaways from early June’s Internet Retailer Conference & Exhibition is that B2B e-commerce is on the rise. Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B)
Running great events takes up a lot of resources. In fact, our recent survey indicated that most enterprise marketers spend at least a quarter of their budgets on events. With
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