Over the past couple of years, Certain’s suite of products and solutions has grown considerably, both through acquisition, and through investment in innovation and R&D. The time inevitably came for
Technology is often understood as a double-edged sword. While it has introduced once impossible advancements and innovation across industries, smarter technology also means higher expectations than ever before from customers.
In this installment of our Event Expert Series, Becky Fittro, Manager of the Certain Touchpoint Account Management team, is going to get personal: She’s talking personalization.
A little friendly competition goes a long way to encourage participation at events. Gamification in your mobile event app is fun for meeting-goers, but at its core is a great
With over 75 distinct neighborhoods in Chicago, The Windy City is one of the U.S.’s most diverse and exciting places in terms of history, sports, arts and culture. Whether it’s
It’s no secret that in-person events play an increasingly significant role in a company’s marketing strategy, both in terms of increasing brand awareness and maximizing pipeline. Companies are recognizing and
Bringing the right people together can be powerful, which is one of the many reasons we see in-person events on the rise in 2018. Think of it: you have customers
In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018.
With the Spring event season upon us, news affecting marketers on technology and trends is even more abundant. In an effort to make sense of all of the new technology
Since the start of 2018, Certain has kept a close eye on the role that personalization is playing in marketing strategies, particularly in the case of events. As the year
