Marketing campaigns generally conclude with the same question: was it worth it from a return on investment (ROI) standpoint? What seems straightforward can often be a tricky thing to figure
A few weeks ago at the MarTech Conference in San Francisco, Scott Brinker presented the Stackie and Hackie Awards – the conference’s annual awards program for the best marketing
How do you drive breakthrough results from your events? While many companies tend to focus on everything leading up to an event like driving registrations, managing logistics and doing event
While I’m at Dreamforce, I’m recalling when I first started my job as an editor at a New York lifestyle magazine, one of the first questions that I was asked
As a Product Manager at Certain, I realize the importance of marketing metrics, key performance indicators (KPIs), and how to measure successful events. In high-performing marketing teams, success is not
When you’re blogging to promote an event, what are event blogging best practices and how can you get your content to create buzz, increase qualified attendees, and generate leads, before,
Are you having trouble developing a high converting landing page for your event registration page? Don’t worry, you’re not alone. Visitors spend 3-5 seconds on a landing page before
Do you know how to leverage partner marketing for generating buzz for your next event? When it comes to promoting an event, marketers need to create innovative solutions to sound
According to our newly released event marketing benchmark report, 82% of marketers consider event ROI a valuable metric in defining event success. Event marketers, demand generation specialists, content marketers, and
Ann Handley threw it down at Certain’s first Twitter Chat #MKTGPOV: How to Slay Event Mediocrity with Killer Content with our Director of Marketing Communications, Lynn Langmade. Thank you to
