In today’s digital world, leveraging data gathered from event technology (like statistics) is the key to achieving higher ROI. Marketers can utilize new trends in event technology, like event apps
Sponsors and exhibitors are crucial to the success of many conferences and events. As an event planning professional, you’ll want to make those key partners happy and keep them coming
What if you could scale your events and launch an event marketing campaign in only five minutes in Oracle Eloqua? Sounds too good to be true? Launching events and creating
Have you ever read a marketing email that flunked Marketing Automation 101? No qualifying, no targeting, and no personalization. What makes these emails so cringe-worthy is that we can empathize
What if you could present your CEO with a marketing guide that not only explains the importance of marketing automation in the tech stack, but also how to use event
Welcome to Marketing and Event Automation 360: Our 3-part series on marketing automation and event automation integration. Join Mike Earley, Certain’s Product Manager, as he analyzes the top marketing challenges
With 3,874 different types of marketing technologies, the marketing technology space is exploding. Now more than ever, marketers are purchasing software designed to help them be successful, but do they
BMW may deliver the ultimate driving machine, but marketers are delivering that same type of power and excitement to data-driven marketing campaigns by applying techniques fueled with rich engagement data
Did you know that events are the #1 form of B2B marketing, but only 8% of marketers feel that they are maximizing their event ROI? What can you do to
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