When we talk about the importance of data and a smart technology strategy, it’s typically tied to proving the value of event spend. But with this strategic know-how comes added,
Conferences come in all shapes and sizes, ranging from small gatherings with a handful of sessions to large events with hundreds or even thousands of sessions and speakers. Regardless of
When it comes to large conferences and multi-day events, some of the most memorable offerings an event can provide are in the connections made outside of sessions. When the formality
2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s
As B2B event professionals work to find bold and inspiring new ways to up their attendee experience game in 2019, marketers are fine-tuning their approach to driving these new ideas
It’s official: spring is in the air. It’s that glorious time of year when all the clutter that has built up over the months gets the much-needed attention it deserves.
Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of
Part Two: How Companies Can “Leave Their Mark” by Putting Their Brand Front and Center at Events
In Part 1 of our Q&A series with B2B marketing expert Katie
With Spring events season now in full swing, Certain has announced the release of our new premier integration solution, Certain Signal. Signal simplifies what has been traditionally a complex task—setting
Every marketer is familiar with the notion of a “big idea”. Big ideas are often leveraged to drive a marketer’s strategy throughout a campaign, with the goal being to purposefully
