Why Choose an Enterprise-Grade Event Management Solution?

enterprise event management

People have relied on event platforms in recent years as a means of venturing “outside” of their four walls. With the shift to virtual events, event technology became a more important aspect of the event management process. Event management software is a tool to elevate your virtual, in-person, and hybrid events.

Organizers should be focusing on great content and experience vs. security and scalability. They can do that with the peace of mind that an enterprise-grade solution offers. Let’s find out we mean by an enterprise grade solution.

The Benefits of an Enterprise Grade Solution

The technology that you and your team depend on needs to rise to the occasion. Without a platform’s security, compliance, and availability, your event may not be a success. The event platform must take care of the behind-the-scenes aspects of the events – ones that keep your event data safe. Security, privacy, scalability, and availability must be at the heart of what an event technology provider supports. It should enable event professionals to launch successful events with highest levels of security. Below we highlight a few benefits of enterprise level event technology:

Security and Compliance

Enterprise grade platforms support security and regulation compliance so you don’t have to worry about it. They incorporate specialists from around the globe to ensure those pragmatics are addressed within the platform. GDPR, state privacy laws, cybersecurity laws and StateRAMP are a few of U.S. security and compliance regulations impacting events. The US regulations constantly keep changing due to a number of factors.

An enterprise-grade platform stays on top of changes and handles all of this, reducing the regulatory risks for your organization. When choosing an event management software, look for certifications that ensure an organization has a baseline security program that aligns with industry standards, such as PCI DSS, GDPR and ISO 27001.


Event organizers look for a platform that’s feature-rich and highly configurable. However, often that means more complexity. That comes with a level of technological risk. The larger the events, the more likely you are to run into scalability issues. The availability and scalability of your solution is limited to its least scalable component. Think of it as that old chain analogy: a chain is only as strong as its weakest link. The same applies here.

Failure to design for scale can lead to attendees not being able to join or participate. Network latency issues can make an online event unbearable. Worst-case scenario: The platform drops every time it exceeds the user threshold. An enterprise system identifies scalability problems before they occur. Your technology provider should have a playbook for how they’ll handle those situations before they affect your event.

Peace of Mind

Having to worry about your event platform shouldn’t be part of your event planning. An enterprise-grade event software platform gives you peace of mind you need to focus on hosting successful events. Your event data security helps alleviate your worries and simplifies your event management.

How to Get Started

As you plan your next event, invest in an event management platform that eliminates the security concerns. To host successful events, event planners need to select a provider they can trust with event management processes. Certain enables you to provide highly personalized, truly engaging experiences backed by intent data.

Certain helps you not only deliver measurable outcomes, but transform what event success means for your business. Contact us today to learn how our event management solutions can transform your next event.

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