The go-live date for upcoming European General Data Protection Regulation (GDPR) is right around the corner. After May 25th, U.S. event marketers will be expected to know how this will
San Francisco, CA, April 6, 2018 – Certain, Inc., an Oracle Partner Network (OPN) member, announced it will be a Gold level sponsor at Modern Customer Experience 2018, Oracle’s annual
In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re
Personalization is infiltrating every aspect of day-to-day life through the form of automated customization. From smart speakers elevating morning routines to connected cars equipped with virtual assistants, it’s clear that
Executives today are facing more pressure than ever to correlate their efforts to quantifiable business results, and CMOs in particular are center stage as they gain more accountability for their
Conferences are a great way to capture new leads, reinforce your brand promise, and interact with prospects and customers. They also provide ample opportunities to conduct meaningful interactions with attendees,
In a modern Account Based Marketing (ABM) strategy, gone are the days of marketing teams casting a wide net for leads, then handing them over to sales for follow-up. Instead,
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With 2018 now in full swing, event marketers are gearing up for a new year of events with one major question in mind: How do we stand out? In
From its inception, San Francisco has drawn an eclectic mix of risk-takers who together have helped shape its cultural landscape. Beginning with the gold rush, continuing through the Summer of
The month of December is widely recognized by many as the month to give. We find ourselves wanting to give to those who may be less fortunate or battling tough
