In 1994, Dr. Ivan Misner, founder of Business Network International (BNI) and “Father of Modern Networking”, defined networking as “The process of developing and using your contacts to increase your
This year, Certain launched our first ever awards program to recognize the achievements of event marketing professionals. With The Certain Event Marketing Awards, we asked members of the events community
In December, Certain launched our series of the most entertaining event offsites around the nation’s top conference destinations. We kicked things off with Las Vegas – a major event location
It’s 2019, and we can bet this year’s event scene will be bigger and better than ever before. The possibilities seem limitless when it comes to companies experimenting with new
Marketers today have the ability to communicate quick and often, with any and all customers and targets. Whether that communication happens via email, mobile, the web, ads, social media… marketers
All events—whether they be major conferences or small group dinners—require a handful of basic elements. There’s the who (your attendees, speakers, sponsors), the what (topics, themes), the when (we’ll let
Like all good things, events have changed. Conferences are no longer just about what happens onstage; these days, event attendees expect to be entertained, wined and dined. What goes on
Our breakdown of “6 Keys to Event Planning Success” continues with part two: Event Flow. Now that you’ve taken the time to find your perfect event location, it’s time to
While Account Based Marketing (ABM) touches several teams, departments and activities within organizations, events as a marketing channel play a particularly significant role. In fact, if you’re leaving events out
It goes without saying that location is one of, if not the biggest consideration when organizing an event. 36% of event planners spend most of their budget on the venue,
