Q&A with B2B Marketing Expert Katie Martell
March 28, 2019
Part Two: How Companies Can “Leave Their Mark” by Putting Their Brand Front and Center at Events
In Part 1 of our Q&A series with B2B marketing expert Katie
Part Two: How Companies Can “Leave Their Mark” by Putting Their Brand Front and Center at Events
In Part 1 of our Q&A series with B2B marketing expert Katie
With Spring events season now in full swing, Certain has announced the release of our new premier integration solution, Certain Signal. Signal simplifies what has been traditionally a complex task—setting
Every marketer is familiar with the notion of a “big idea”. Big ideas are often leveraged to drive a marketer’s strategy throughout a campaign, with the goal being to purposefully
In 1994, Dr. Ivan Misner, founder of Business Network International (BNI) and “Father of Modern Networking”, defined networking as “The process of developing and using your contacts to increase your
This year, Certain launched our first ever awards program to recognize the achievements of event marketing professionals. With The Certain Event Marketing Awards, we asked members of the events community
In December, Certain launched our series of the most entertaining event offsites around the nation’s top conference destinations. We kicked things off with Las Vegas – a major event location
It’s 2019, and we can bet this year’s event scene will be bigger and better than ever before. The possibilities seem limitless when it comes to companies experimenting with new
Marketers today have the ability to communicate quick and often, with any and all customers and targets. Whether that communication happens via email, mobile, the web, ads, social media… marketers
All events—whether they be major conferences or small group dinners—require a handful of basic elements. There’s the who (your attendees, speakers, sponsors), the what (topics, themes), the when (we’ll let
Like all good things, events have changed. Conferences are no longer just about what happens onstage; these days, event attendees expect to be entertained, wined and dined. What goes on