While marketing and sales teams believe events bring them closer to customers, it’s important to be able to deliver clear business impact. Here are three places you can look to
In many circles, a key indicator of an organization’s success is its ability to support a user conference. The user conference is a highly-visible event that reflects on your organization’s
Have you asked yourself: what is holding my company back from increasing revenue from events? We’ve compiled a list of 75 Stellar Event Marketing Statistics so that you can see
If 2020 was the year that virtual events grew in prominence, 2021 is no doubt going to be the year that marketers take these digital experiences to the next level.
2020 will go down as the year that universally brought virtual events into greater prominence for businesses. For many marketing teams, strategizing and executing virtual events has been an all-new
With events going fully-digital in 2020, the prospect of re-introducing the in-person element to events is becoming an exciting (albeit a little scary) reality for planners and marketers. Though people
This summer, Certain conducted a survey in order to better understand and identify the current state of B2B event marketing, and to inform our 2020 State of Event Marketing report.
One of the main reasons why live events have been so successful over the years is because they give people a unique opportunity to meet and network face-to-face with their
With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year
What’s your Account Based Marketing (ABM) strategy, and how would you describe the relationship between your sales and marketing teams? In survey, 84% of sales and marketing teams are misaligned,
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