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Published in Demand Generation category on (02/13/2016)

#MKTGPOV Twitter Chat: Increase Your Sales Pipeline and Bring Home the Bacon with Events with Matt Heinz


Matt Heinz’s 5 Part Recipe for Bringing Home the Bacon From Events

For the last fifteen years, Matt Heinz has developed 2 specialties: bringing home the bacon from events and perfecting his recipe for the best bacon this side of the Mississippi. Not to be a ham, but his bacon brings all the prospects to the yard, no lie. (As we know, bacon was the secret ingredient to one of the most successful infographics ever.) So we’re excited to be teaming up with Matt for our #MKTGPOV Twitter Chat: Increase Your Sales Pipeline and Bring Home the Bacon with Events with Matt Heinz on Thursday, February 18th, at 10 a.m. PST, 12 p.m. CST or 1:00 pm EST to talk tricks and tips for how to come up with the most delicious marketing and sales strategies that’ll entice your prospects.

But as any bacon expert knows, the recipe to attracting prospects to any event is coming up with valuable content and prizes that attendees can’t get anywhere else. So, we’re eating from our own trough and taking our advice: we’re giving away prizes for participating in our #MKTGPOV Twitter Chat. First prize is 3lbs of Matt’s home cured bacon and a $100 Gift Certificate to Sur La Table to buy that scintillating skillet to fry-up your bacon. Then, 3 winners will receive his book the Modern Marketing Field Guide, complete with a (non-edible, alas) bacon bookmark.

Ready to get in the kitchen and serve-up bacon from events with Matt? We are too, but we figured we’d give you a whiff of what Matt will be cooking up at the #MKTGPOV Twitter Chat: here is his 5-part skinny recipe for bringing home the bacon from events. Don’t forget to tune in Thursday, February 18th, at 10 am PST to find out the step-by-step tips and ingredients to complete event success.

***Scroll down for rules on how to participate in our chat, Bon Apetit!***

  1. Dream It — Pre-planning for Events
  2. Prep It — Advice on Prospects
  3. Cure It — How to Nurture and Capture Leads at the Event
  4. Smoke It — Best Follow-up Practices
  5. Slice It — Tips For Lead Conversion

We hope you’re all fired-up for your next event! See you Thursday, February 18th, where we’ll be serving up Matt’s secret recipe for bringing home the bacon with events. See you there!

How to Engage:

#MKTGPOV Twitter Chat with Matt Heinz, President of Heinz Marketing

Topic: Increase Your Sales Pipeline and Bring Home the Bacon with Events with Matt Heinz

The Certain Twitter Chat is held monthly, every third Thursday at 10 a.m. PST / 12 p.m. CST / 1 p.m. EST and uses the hashtag #MKTGPOV

No registration is required for the Twitter chats.

Participants should follow the hashtag #MKTGPOV in Twitter to join the Discussion.

Participants should use the same hashtag when responding via Twitter updates to comment.

We recommend using to follow the conversation in real time. You’ll need to authorize the site to access your twitter account, and use #MKTGPOV. 


Date: Thursday 2/18/2016

Time: 10am PST / 12pm CST / 1pm EST

Venue: Twitter, or follow the conversation in real time at you will need to sign in and authorize to use your twitter account. Then enter hashtag #MKGTPOV

To win Matt Heinz’s Bacon & Sur La Table Gift Certificate, OR your own autographed copy of Matt’s book, log on to the chat next Thursday and ask Matt a question!

For the Official #MKTGPOV Giveaway Contest Rules, Click Here. 

Whet your appetite: For More Event Marketing Strategies, Listen to Our Recent Making Rain with Events Podcast with Matt Heinz and Scott Ingram

More About Matt Heinz

Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 15+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.

Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.

Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt is living through the renovation of a 105 year old historic farmhouse in Kirkland, Washington with his wife, Beth, three young children, dog and seven chickens.

You can read more from Matt on his blog, follow him on Twitter, LinkedIn or check out his books (listed below) on