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Think of every event you host as a blueprint guiding potential buyers through their journey with your brand. Setting clear, strategic goals for each event transforms it from a one-time experience into a purposeful part of your sales funnel, aligning with your broader marketing and sales objectives. Whether you’re aiming to generate new leads or close sales, goal-setting is the key to turning your events into powerful tools that build connections and drive growth. Here’s how:
Click to view in full screenEvaluating Event Impact: What Every B2B Marketer Needs to Know
Do you find yourself asking questions like:
- How can I evaluate event impact across the full buyer journey?
- How do I tie event goals to funnel performance?
- How do I know if my event actually moved the needle?
- What should I be measuring before, during, and after an event?
- What KPIs truly matter for B2B event success?
You’re not alone – and you’re asking the right questions. By establishing the right metrics, strategies, and frameworks for your event goals, B2B marketers can go beyond attendance and surface-level engagement to truly measure what matters: pipeline impact, sales velocity, and ROI.
Whether you’re planning your first field event or optimizing a global campaign, Certain can help you connect every event to real business outcomes.
Connect with one of our event AI specialists and see how our AI-powered event technology can help turn your events into funnel-fueling machines!