Research indicates that roughly 20% of revenue from US trade shows comes from sponsorships, making it crucial to build a community of loyal sponsors to maximize event ROI. Here are
Recent studies by Forrester reveal that 55% of marketers admit to falling short in fully leveraging zero and first-party data gleaned from their events. This underscores an ongoing challenge –
Human connection has always been at the core of marketing events; it’s what gives events the power and effectiveness that they have as a marketing channel. In fact, an impressive
The event management industry is poised to transform into a world where every decision is informed, every interaction is personalized, and every event becomes an opportunity to inspire. The heartbeat
Marketing events are an invaluable tool for companies looking to boost their revenue streams. By engaging directly with their target audience, organizations can create engaging experiences that not only elevate
With advances in Artificial Intelligence(AI) and event data orchestration, personalization is set to elevate to new standards. A recent survey of senior marketing leaders, finds that only 15% of CMOs
Marketing professionals recognize the vital role that events play within their overarching marketing strategy. If planned and executed right, events have the potential to easily turn into revenue-generating powerhouses. According
Events have evolved to play a pivotal role in enterprise strategies, serving a multitude of purposes, ranging from nurturing stronger connections to enhancing brand identity and generating leads. Organizations achieving
In a world reshaped by digital interactions, the return of in-person events among enterprise companies has taken center stage in the first half of 2023. As large corporations evaluate their
Today’s marketing executives need to be tech-savvy, data-driven, and agile—capable of making real-time decisions to keep up with the ever-changing consumer behavior. The adoption of marketing technology (Martech) tools has
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