Most event teams stop measuring when the smiles start. That’s the signal to begin the real work. Walk into any post-event debrief and you’ll hear the same metrics: attendance rates,
As the event industry transforms, choosing the right AI‑powered event platform can make or break your marketing success. Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass‑Box” AI Opaque,
According to Forrester, 70% of the buyer’s journey is complete before a prospect ever speaks to sales. That means the most critical window to influence decisions opens earlier than most
In-person or virtual, every event is a battleground for attention. Your audience is busy. Your content is great—but if attendees don’t see what’s relevant to them, they disengage. They bounce.
Think of every event you host as a blueprint guiding potential buyers through their journey with your brand. Setting clear, strategic goals for each event transforms it from a one-time
Artificial Intelligence (AI) is no longer a “nice to have” for event marketers—it’s the competitive edge. 92% of marketers say AI has already impacted their role (HubSpot). So, if you’re
In our ever-evolving world of B2B marketing and sales, events have long been celebrated for their lead-generating potential. But today’s data-savvy professionals know that simply hosting an event – or
Events are a powerful channel for driving revenue, but without a clear strategy to qualify, nurture, and engage event leads, most will never progress into real sales opportunities. The real
Post-event follow-ups can make or break the success of an event. Studies show that only 2% of sales occur after the first interaction, meaning businesses that fail to nurture leads
Engaged attendees are 174% more likely to say they gained valuable insights from an event, according to EventMB. For marketers and event planners, audience engagement isn’t just a nice-to-have—it’s the
