By Peter Micciche, CEO of Certain The go-to-market teams behind orchestrating company events often breathe a sigh of relief as soon as the first day of an event kicks off. Focus immediately shifts to engaging with the
Every Fall, Dreamforce transforms San Francisco into the Super Bowl of corporate events. Beyond the product announcements and celebrity interviews lies something more valuable: a blueprint for orchestrating experience, engagement,
The biggest advantage of running your own events is owning the cycle and the data. You design the experience to deliver value for attendees, and you build the marketing cycle
Is your event playbook broken? Marketing teams often focus on attendance numbers and produce generic lead lists for sales. The real opportunity is visible just below the surface: behavioral intelligence
Most event teams stop measuring when the smiles start. That’s the signal to begin the real work. Walk into any post-event debrief and you’ll hear the same metrics: attendance rates,
As the event industry transforms, choosing the right AI‑powered event platform can make or break your marketing success. Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass‑Box” AI Opaque,
According to Forrester, 70% of the buyer’s journey is complete before a prospect ever speaks to sales. That means the most critical window to influence decisions opens earlier than most
In-person or virtual, every event is a battleground for attention. Your audience is busy. Your content is great—but if attendees don’t see what’s relevant to them, they disengage. They bounce.
Think of every event you host as a blueprint guiding potential buyers through their journey with your brand. Setting clear, strategic goals for each event transforms it from a one-time
Artificial Intelligence (AI) is no longer a “nice to have” for event marketers—it’s the competitive edge. 92% of marketers say AI has already impacted their role (HubSpot). So, if you’re
