The Third Pillar of Event Intelligence By Peter Micciche, CEO, Certain Your sales rep just got a Slack notification. It says: “Sarah Chen, Director of IT Security from Acme Corp,
Personalization has become a critical success factor for modern events, yet most event teams still struggle to deliver relevant experiences at scale. In our recent webinar, we officially introduced Event Advisor, our new AI-powered
By Peter Micciche, CEO of Certain Your highest-intent prospect joined a product session in the morning where they shared their number one business priority, their most important AI project, and
By Peter Micciche, CEO of Certain Your best prospect just left your booth. She asked sharp questions about enterprise deployment, downloaded your security documentation, and attended back-to-back sessions on compliance
By Peter Micciche, CEO of Certain (First in a 4-part series. For Part 2 visit: Deep Dive into Event Intelligence: Capturing Event Buying Signals) The go-to-market teams behind orchestrating company events often breathe
Every Fall, Dreamforce transforms San Francisco into the Super Bowl of corporate events. Beyond the product announcements and celebrity interviews lies something more valuable: a blueprint for orchestrating experience, engagement,
The biggest advantage of running your own events is owning the cycle and the data. You design the experience to deliver value for attendees, and you build the marketing cycle
Is your event playbook broken? Marketing teams often focus on attendance numbers and produce generic lead lists for sales. The real opportunity is visible just below the surface: behavioral intelligence
Most event teams stop measuring when the smiles start. That’s the signal to begin the real work. Walk into any post-event debrief and you’ll hear the same metrics: attendance rates,
As the event industry transforms, choosing the right AI‑powered event platform can make or break your marketing success. Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass‑Box” AI Opaque,
